Franchise Development Manager

Role Overview

The Franchise Development Manager will spearhead the expansion efforts by generating qualified franchise leads, managing franchise sales, and maintaining robust relationships with potential and newly signed franchise partners. This position is based in Kolkata, West Bengal, India.

Key Responsibilities

• Develop franchise business by acquiring leads through various channels including inbound enquiries from digital advertising and referrals, as well as outbound networking and partnerships.
• Effectively communicate the franchise models offered (COFO, FOCO & Smart Store) and tailor recommendations based on prospects' investment capabilities and business objectives.
• Conduct comprehensive discovery calls, presentations, and meetings aimed at converting qualified leads into franchise partners.
• Evaluate prospective partners for financial readiness, entrepreneurial fit, and property ownership verification when applicable, ensuring alignment with eligibility criteria.
• Present franchise information both virtually and in person, addressing operational, legal, commercial questions to instill confidence.
• Coordinate the collection and processing of franchise documentation including KYC, agreements, and franchise fee payments.
• Assist in identifying and assessing potential franchise locations including market research, competition analysis, and final feasibility checks.
• Oversee the onboarding process ensuring smooth transition to operations and timely store launch support.
• Maintain ongoing communication to nurture long-term relationships, address concerns, and coordinate internally for seamless franchise experience.
• Keep accurate CRM records on lead status, follow-ups and prepare regular reports covering leads, meetings, sales conversions, revenue, and store openings.
• Identify new markets for growth, track competitor franchise activity, initiate innovative lead generation strategies, and expand local business networks.

Performance Metrics

• Number of qualified franchise leads generated
• Discovery calls conducted
• Presentations delivered
• Site visits completed
• Franchise agreements signed and fees collected
• Stores launched
• Lead-to-conversion ratio
• Achievement of sales targets
• CRM data quality and timely follow-ups

Remuneration

This position offers a salary in the range of 15000 to 29000 INR monthly.