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Digital & Performance Marketing Specialist
Bengaluru, Karnataka, India · Full Time
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- Experience
- Any
- Salary
- INR 25,000 – INR 40,000 / month
- Openings
- 1
- Posted
- 3 ਘੰਟੇ ਪਹਿਲਾਂ
- Work mode
- In office
- Resume
- Required to apply
Where you'll work
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Job description
Role Overview
We seek a hands-on and analytical Digital Marketing Specialist skilled in performance marketing and comprehensive content development. The candidate will lead and refine lead generation campaigns on Meta and Google Ads platforms, continuously optimizing based on detailed analytics and writing compelling advertising copy.
Responsibilities
- Manage and optimize paid campaigns on Facebook, Instagram, and Google Ads, focusing on key metrics like Cost per Lead (CPL), Click Through Rate (CTR), and overall conversions.
- Ensure campaign health through daily data-driven adjustments and maintain budget efficiency with strong ROI management.
- Perform structured A/B testing for ad creatives, messaging, and audience targeting segments to improve performance.
- Maintain transparent tracking and auditing of campaign data using Meta Ads Manager, Google Ads, and Google Analytics tools.
- Develop persuasive ad copy that captures attention and write targeted campaign hooks and content for landing pages, blogs, and social media.
- Collaborate with designers to produce impactful ad visuals aligned with brand guidelines and campaign goals.
Candidate Profile & Skills
- Proven experience in managing and implementing tracking frameworks within Meta Ads and Google Ads platforms.
- Demonstrated success in driving conversions through B2B or B2C lead generation campaigns.
- Strong ability to craft short, high-impact copy tailored for corporate lead funnels.
- A data-centric mindset for campaign optimization grounded in raw analytics insights.
- Preferred knowledge of Google Analytics setup and custom conversions, landing page SEO, and conversion rate optimization.
- Experience in startup environments associated with SaaS, CPaaS, Martech, or technology platforms is advantageous.
What We Offer
- Opportunity to work on large-scale marketing campaign deployments.
- Exposure to diverse marketing funnels across B2B and B2C sectors.
- Dynamic, growth-focused workplace with direct communication channels and quick feedback.
- A performance-based incentive program linked to achieving milestones.
Additional Information
Location: Bangalore, India
Work Mode: Full-time, on-site
Skills
Tools & software
Google Ads
required