Digital Marketing Manager

Role overview

An established organisation is seeking a seasoned Digital Marketing Manager to own performance-led marketing efforts and support measurable business expansion. The role is centred on data-based decision making, lead generation, and improving campaign outcomes across a range of digital channels.

What you will do

• Build and run integrated digital marketing plans designed to meet lead generation goals.
• Oversee digital campaigns from end to end across Google Ads, paid social, SEO, AEO and GEO.
• Improve landing pages, websites, email campaigns and marketing automation programmes to raise conversion rates.
• Track and interpret campaign results using HubSpot, Power BI and other analytics tools, then use the insights to refine performance.
• Work in close coordination with internal marketing colleagues to deliver campaigns aligned with business priorities.
• Assess and enhance GenAI-powered marketing tools so they contribute more effectively to campaign success.
• Handle digital marketing budgets with a strong focus on return on investment.
• Coordinate with agencies and vendors to ensure campaigns are delivered on schedule and to a high standard.
• Review competitor activity and monitor new trends in digital marketing to keep strategies current.
• Guide and support the Digital Marketing team so work is delivered on time and at the expected quality level.
• Assist with marketing events and conferences whenever needed.

What you should bring

• A degree in Marketing, Business, Advertising or a closely related field.
• Between 5 and 7 years of experience in digital marketing or performance marketing.
• Strong practical knowledge of Google Ads, SEO, AEO, GEO and Meta Ads.
• Exposure to CRM and marketing automation systems, especially HubSpot.
• A strong analytical approach with the ability to turn data into clear, actionable recommendations.
• Experience managing agencies, budgets and several campaigns at the same time.
• Well-developed stakeholder management and cross-functional collaboration skills.
• Comfort working in a fast-moving, target-oriented environment.
• Previous leadership or people management experience is a strong advantage.

Additional information

This is an onsite full-time role based in Singapore, Singapore. The salary is stated as up to USD 6,500. Interested candidates may submit an application or contact Amanda at [email protected] for a confidential discussion. Only shortlisted applicants will be contacted.