Digital Marketing Analyst

About the Company and Role

dotSource is a digital transformation company founded in 2006, where over 500 experts deliver innovative and AI-driven marketing, sales, and service solutions. Renowned brands such as Alnatura, hessnatur, Rossmann, and Würth rely on dotSource for strategies that work, adaptive technologies, and committed partnerships through projects, workshops, and various business formats.

Why Join dotSource?

• Structured onboarding, mentoring, and welcoming programs provide you with a strong start.
• Opportunity to immediately engage with exciting projects for notable clients including FUJIFILM, Carhartt, STIHL, and Cornelsen.
• Personal growth through the dotSource Academy and internal coaching tailored to your development.
• Flexible working models such as sabbaticals, workations, and cross-location collaboration.
• Health and wellness initiatives including health days, massages, and various fitness offers.
• Additional benefits like company retreats, team celebrations, JobRad and JobTicket schemes, pension plans, and EdenRed perks.

Key Responsibilities

• Design detailed analysis concepts, such as customer journey analyses, and establish key performance indicators essential for clients' success.
• Analyze user behavior using advanced analytics and AI-based tools to identify cause-effect relationships.
• Conduct thorough market and competitor research and prepare reports that highlight areas for optimization across various customer projects.
• Translate professional requirements and goals into meaningful statistical metrics using digital marketing tools.
• Develop, execute, and monitor A/B testing strategies to achieve clients' digital objectives.

Candidate Profile

• Possesses several years of experience in data analysis and strong expertise in online and digital marketing.
• Has the ability to transform raw data and metrics into insightful analyses and strategic recommendations.
• Demonstrates keen interest in current eCommerce trends to effectively advise and support clients.
• Familiar with the workings of search engines, including SEO and SEA.
• Proficient with web analytics and tracking systems, also skilled in various marketing disciplines such as email marketing, social media marketing, product data marketing, affiliate marketing, content marketing, conversion optimization, and display advertising campaigns.

Contact and Application

If you have a passion for digital topics and want to become part of dotSource, please send your application documents via email. For inquiries, you can contact the company by phone at 03641 797−9009.