Demand Generation Manager

About Refine Labs

Refine Labs is a specialized B2B marketing agency focused on helping mid-market and enterprise SaaS clients generate more qualified sales pipelines and revenue. We develop and implement demand strategies across brand awareness, demand capture, and customer expansion that align with contemporary buyer behaviors.

Role Overview

As a Demand Generation Manager, you will collaborate closely with the Director of Demand Generation to oversee and manage media strategies for 4 to 5 client accounts, predominantly growth-stage B2B SaaS companies. Your responsibilities will encompass setting strategic directions and ensuring flawless campaign execution from design to optimization, directly influencing client revenue growth.

Key Responsibilities

• Engage directly with clients, leading meetings and preparing in-depth reports and presentations that highlight campaign outcomes and ROI.
• Formulate and implement comprehensive demand generation strategies aligned with client goals by identifying target segments and crucial market opportunities.
• Design and optimize demand creation, capture, and conversion programs, carefully evaluating acquisition funnels and prioritizing initiatives by their revenue impact.
• Lead the planning, execution, and continuous improvement of multichannel marketing campaigns, aligning messaging across teams including product marketing and sales.
• Analyze campaign data using CRM, marketing automation, ABM tools, and web analytics to produce detailed reports with actionable insights and budget recommendations.

Qualifications

• Proven expertise in developing and refining paid media campaigns, especially within a B2B SaaS or technology context.
• Hands-on experience managing advertising on Google Ads, LinkedIn, and Meta platforms; knowledge of additional channels such as 6sense, YouTube, Bing, X, Reddit, and Capterra is a plus.
• Familiar with digital ad tracking mechanisms such as pixel tracking, UTM parameters, and conversions with Google Tag Manager.
• Strong analytical skills with a history of making data-driven optimizations to maximize campaign performance and guide investment decisions.
• Comfortable using AI tools to enhance daily tasks and ideally exploring AI-driven workflow automations in campaign management.
• Excellent client-facing communication skills, including comfort with video conferencing interactions.
• Demonstrated leadership capabilities and ability to collaborate effectively with cross-functional and senior teams.
• Empathy towards team members, partners, clients, and end customers.
• Clear problem articulation, constructive framing of challenges, and solution-oriented mindset.
• Strong organizational skills with the capacity to juggle multiple priorities while maintaining close attention to detail.
• Proactive issue resolution or escalation to meet campaign deadlines and objectives.

Interview Process

The recruitment involves four stages: an initial screening call, a technical assessment, a management interview, and a final presentation showcasing a work sample. These rigorously evaluate technical ability, client management, strategic thinking, and communication skills.

Compensation

The role offers an annual salary of $120,000.

Employee Benefits and Work Culture

• Flexible scheduling within a 100% remote and distributed workforce.
• Comprehensive health coverage including medical, dental, and vision plans sponsored by the employer.
• Paid parental leave and monthly wellness reimbursements.
• 401(k) retirement savings plan.
• Unlimited paid time off with at least 7 days mandatory leave every 6 months.
• No Meeting Fridays to support work-life balance.
• Organized company gatherings and virtual team-building activities.
• A workplace culture that fosters psychological safety where employees can speak openly without fear of rejection or punishment.
• Encouragement and support for mental health days when needed.

Equal Opportunity Employment

Refine Labs is committed to providing equal employment opportunities for all applicants and employees, prohibiting discrimination or harassment on any legally protected basis, and upholding fairness in all employment practices including hiring, promotion, and compensation.