Content Executive

About Swiggy

Established in 2014, Swiggy is a prominent technology-driven on-demand delivery platform across India that aims to enhance urban living by providing unmatched convenience. It connects millions of users with numerous restaurants and stores in over 500 cities through innovative technology and strategic decision-making.

About Servd

In 2024, Swiggy partnered with Servd (previously Mumbai Foodie), a leading food media organization known for creating original content that spotlights and recommends exceptional culinary and beverage experiences. This platform covers multiple cities including Pune, Bengaluru, Hyderabad, Goa, Delhi, Chennai, Kolkata, and Rajasthan, with plans to expand further.

Your Responsibilities

• Keep up with Pune's dynamic food culture, ranging from street vendors to fine dining, and craft engaging written narratives based on these experiences.
• Work collaboratively with the content team to devise strategies that enhance engagement and grow followers.
• Create captivating scripted content that aligns with the brand's theme and appeals to the intended audience.
• Attend various food-related events such as tastings and restaurant launches to gather authentic insights for posts.
• Write engaging scripts specifically for reels to attract social media audiences.
• Conduct research on the latest trends in Pune’s food, lifestyle, culture, and entertainment sectors.
• Edit and proofread content meticulously for accuracy, consistency, and alignment with stylistic standards on Instagram.
• Track and analyze content performance to offer actionable recommendations for improvement.
• Support management of the content calendar to ensure punctual content delivery.

Candidate Profile

• Demonstrable experience in content writing, preferably within the lifestyle or hospitality fields.
• Confidence on camera or proven experience as an Anchor, Host, or Presenter, ideally in food and beverage or lifestyle topics.
• Strong writing and editing capabilities with a sharp eye for grammar and detail.
• A deep passion for uncovering and sharing insights about Pune’s evolving F&B, lifestyle, cultural, and entertainment scenes, along with proficiency in social media and content management tools.
• Knowledge of SEO concepts and familiarity with keyword research tools.

Equal Opportunity Statement

We value diversity and provide equal employment opportunities to all qualified applicants regardless of race, color, religion, sex, disability, or any other legally protected attribute.