Business Intelligence Analyst

Role Overview

New York Technology Partners is recruiting a Business Intelligence Analyst on a contract basis at their Newark, NJ location. The incumbent will leverage data insights to support marketing and product strategies, aiming to enhance customer experience through informed decision-making.

Key Responsibilities

• Collaborate closely with marketing and product teams to generate insights that drive business strategies and decisions.
• Create and sustain dashboards, scorecards, and reports using SQL, Tableau, and Excel tools.
• Analyze patterns in customer engagement, retention, and behavior to uncover growth potential.
• Assess outcomes from A/B testing and offer actionable recommendations to refine marketing campaigns and product functionality.
• Quantify the effectiveness of marketing strategies, product launches, and retention initiatives.
• Build and enhance scalable reporting frameworks and data pipelines to support continuous analytics workflows.
• Communicate analytical findings and strategic advice clearly to stakeholders and leadership executives.

Preferred Qualifications & Skills

• Possession of a Bachelor's degree in Business Intelligence, Computer Science, Statistics, Mathematics, Engineering, or similar disciplines.
• A minimum of two years of experience in business intelligence, analytics, or data analysis roles.
• Proficiency in SQL and experience with Tableau or comparable data visualization software.
• Familiarity with A/B testing methodologies, statistical evaluations, and customer analytics.
• Strong problem-solving capabilities combined with excellent communication and analytical talents.

Additional Preferred Qualifications

• Three or more years of relevant professional experience or attainment of a Master's degree in a related domain.
• Prior involvement with subscription-based businesses or expertise in growth marketing, customer retention, and engagement analytics.
• Capability to juggle multiple tasks in a dynamic setting, maintaining meticulous attention to detail.