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About Highmark Ads

Highmark Ads is an agency specializing in performance marketing through Google Ads, serving clients in Australia, Canada, the UK, and the United States. Our focus is on partnering with businesses already advertising on Google to enhance profitability, increase Return on Ad Spend (ROAS), and achieve sustainable growth. Unlike typical campaign management, we act as strategic growth partners to our clients.

Role Overview

We are seeking a seasoned Google Ads Growth Consultant who will serve as a trusted advisor to business owners, comprehending their business objectives, managing their advertising campaigns, and proactively identifying growth opportunities. This client-facing position combines expertise in Google Ads, business consultation, and account management. As the primary client liaison post-onboarding, you will collaborate closely to enhance advertising performance continuously.

Responsibilities

Conduct discovery calls with business owners to understand their business, competitors, and target audience.
Utilize consultative sales techniques to build trust and recommend Google Ads strategies aligned with client goals.
Audit existing Google Ads accounts and manage campaign types including Search, Performance Max, Display, Shopping, and Remarketing.
Perform keyword research and competitor analysis to optimize account structure, quality score, and bidding strategies.
Monitor budgets and ROAS while identifying opportunities to scale campaigns effectively.
Review and suggest improvements for landing pages to increase conversion rates, coordinating with developers as needed.
Set up and maintain analytics and tracking tools such as Google Analytics 4, Google Tag Manager, Google Search Console, Google Business Profile, and Looker Studio dashboards ensuring accurate conversion tracking.
Create and present performance reports weekly and monthly, translating technical data into actionable business insights.
Maintain proactive communication with clients through platforms like WhatsApp, Slack, Google Meet, or Microsoft Teams, providing recommendations ahead of client requests.
Strategically identify additional growth opportunities including budget scaling, retargeting, customer lifecycle marketing, email marketing, local SEO, Google Business Profile optimization, and seasonal campaigns.

Required Skills and Experience

Minimum 3 years’ experience managing Google Ads campaigns.
Strong knowledge of Google Ads best practices and management of Australian or international accounts.
Proficient in Google Ads, Google Analytics 4, Google Tag Manager, Google Search Console, Google Business Profile, and Looker Studio.
Excellent communication skills in English, capable of engaging confidently with business owners.
Understanding of key metrics: ROAS, CPA, CPC, Conversion Tracking, Attribution, Performance Max, Search Campaigns, and landing page optimization.

Preferred Qualifications

Google Ads Certification (optional).
Experience with eCommerce platforms like Shopify or WooCommerce.
Familiarity with managing eCommerce accounts and basic SEO knowledge.
Experience with CRM tools such as HubSpot or Zoho.
Background working with Australian businesses is advantageous.

Success Criteria

Clients achieve consistently improved ROAS.
Regular, proactive, and valuable communication with clients.
Continuous improvement in campaign performance.
High client retention and satisfaction due to trusted partnerships.

Compensation and Benefits

The position offers a competitive salary based on experience, supplemented with performance-based incentives linked to client retention and campaign results.

Why Work With Us?

At Highmark Ads, we consider our team as business growth partners rather than just campaign managers. You will engage directly with international clients, tackle actual business challenges, influence marketing direction, and support businesses in scaling through Google Ads while fostering long-term client relationships.

Business Development Manager