Assistant Brand Manager

About St Austell Brewery

With a legacy exceeding 175 years, St Austell Brewery has earned its reputation for creating quality beers, operating award-winning pubs, and serving communities throughout the South West. Today, the company stands as a prominent brewing, hospitality, and drinks wholesale enterprise committed to crafting exceptional experiences for future generations. Central to its approach is sustainability and building strong partnerships to support the region's people and environments.

Role Overview and Responsibilities

As an Assistant Brand Manager, you will play an integral role in helping the company fulfill its statutory and financial reporting obligations while maintaining strict controls. You will collaborate on developing and executing integrated marketing strategies aimed at business growth. Key duties include:

• Contribute to the creation and delivery of marketing campaigns supporting brand strategies, including above-the-line advertising.
• Assess campaign outcomes and return on investment to optimize marketing efforts.
• Assist in generating brand-specific public relations content.
• Manage tactical brand promotions and partnerships with an emphasis on off-trade channels, overseeing the process from inception to completion.
• Support senior brand management with monitoring brand intellectual property and competitor activity.
• Coordinate and implement off-trade marketing support such as buyer meetings, in-store activations, product sampling, and online advertising.
• Help promote innovative direct-to-consumer sales platforms like Amazon.
• Deliver presentations to customers to enhance engagement and expand brand distribution.
• Work alongside on-trade teams where relevant to ensure well-coordinated dual-channel campaigns and promotions.
• Facilitate communication between marketing and production or packaging teams during new product development stages.
• Support consumer research to evaluate brand awareness and public perception.
• Analyze market, shopper, and consumer data (including Kantar, Circana/IRI, and EPOS sources) to uncover opportunities and inform strategic decisions.
• Track brand performance metrics such as ROS, value sales, and volume sales to guide growth and profitability recommendations.
• Understand off-trade shopper behavior and use these insights in crafting activation proposals.
• Collaborate with communications teams to celebrate internal and external brand achievements and milestones.
• Engage extensively with internal marketing and sales teams as well as external advertising agencies and key customers.
• Conduct regular analyses and reports on campaigns, activations, and marketing investments.
• Manage marketing budgets effectively.

Candidate Profile

• Highly organized and methodical, capable of assisting in the development and execution of marketing activations.
• A collaborative team member with strong interpersonal skills who listens thoughtfully and fosters productive relationships within the team and wider company.
• A proactive problem-solver with the ability to craft compelling narratives and demonstrate personal initiative.
• Experienced in marketing with knowledge spanning both traditional and digital channels.
• Adept at juggling multiple projects simultaneously.
• Previous FMCG industry experience is advantageous.
• Demonstrated success in developing and implementing marketing and brand plans.
• Strong passion for the drinks sector.
• Exceptional attention to detail and visual presentation skills.

Benefits and Perks

• Participation in the company bonus scheme.
• 30% discount on food and beverages at managed pubs.
• 30% discount on items at the Visitors Centre shop, including products such as Yeti, St. Eval, and Atlantic blankets.
• 50% off accommodation within the managed estate.
• Comprehensive training and opportunities for career progression.
• Employee pension scheme with 4% contributions from both employee and employer, with the option to increase to 5%.
• Cycle to work scheme facilitating eco-friendly commuting.
• Westfield Health cash plan allowing claims for dental, eye care, physiotherapy, and similar services.
• Westfield Rewards program offering shopping benefits.
• Employee engagement through forums and working groups to influence workplace policies and initiatives.
• Access to the Thrive learning platform, offering a wealth of training materials and development resources.
• Clearly defined career pathways supporting growth and advancement.