Kevin Lau

About

Senior customer marketing and advocacy leader with deep experience scaling post-sale growth engines, customer communities, and retention programs across enterprise SaaS. Has led global teams and built programs that improved NDR, expansion pipeline, and customer engagement.

Experience

• Vice President, Global Customer Marketing & Post-Sale Growth
  Freshworks
  2024 – Present
• Senior Director, Customer Engagement
  F5 Networks
  2022 – 2024
• Global Head, Customer Advocacy
  Adobe
  2017 – 2022
• Senior Manager, Customer Marketing
  NetBase Quid
  2015 – 2017
• Online Marketing Manager
  Quorum
• Marketing & Customer Engagement
  Google

Education

• Bachelor of Arts
  University of California, San Diego
  Sociology & Urban Studies and Planning

Skills

• Data Analysis
• Leadership
• Market research
• Event Management
• Cross-functional Collaboration
• Portfolio Management
• Stakeholder Management
• Community Engagement
• Customer Onboarding
• Competitive Analysis
• Strategic Planning
• Team Leadership
• Brand Strategy
• Brand positioning
• Integrated marketing
• Customer Advocacy
• Corporate Communications
• Business Acumen
• Agency Management
• Mentoring
• Orchestration
• Brand Stewardship
• Brand Governance
• Messaging Frameworks
• Brand Activations
• Churn Reduction
• Revenue Retention
• Consumer Goods
• Customer Health Scoring
• Consumer Product Strategy
• Customer Lifecycle Marketing
• Brand Architecture
• Ai-Driven Customer Insights
• Voice Of Customer Strategy
• Time-To-Value
• Creative Evaluation
• Customer-Led Growth Strategy
• Home & Lifestyle Industry Knowledge
• Expansion Revenue Strategy
• Digital Brand Experiences
• Retention Programs

Courses & certifications

• Customer Advocacy Certified Masters · Product Marketing Alliance

🏆 Achievements & awards

• Community of the Year · 2025
• Top 25 Customer Marketing & Advocacy Influencer · 2024
• Advocate Marketer of the Year · 2021
• Best-in-Class Customer Marketing Practice · 2019

📚 Publications

• The Customer Continuum · 2025