Territory Sales Manager

Role Overview

As a Territory Sales Manager at Red Bull, you will have ownership of achieving financial and trade sales targets across all distributors, towns, and assigned geography. Your role involves cultivating strong, lasting partnerships with distributors to guarantee successful delivery of Red Bull’s strategies. You will align and enforce sales fundamentals including distribution, pricing, placement, promotional materials, and marketing campaigns with distributors and customers to optimize growth.

Key Responsibilities

• Meeting sales targets by managing distributors and cover specified regions effectively.
• Building and sustaining business and personal relationships with distributors to ensure strategic success.
• Implementing sales basics such as distribution, pricing, product placements, promotional assets, and campaigns in collaboration with distributors and customers.
• Monitoring these fundamentals and modifying strategies to leverage maximum growth opportunities.
• Managing distributor claims, overseeing inventory, ensuring warehouse cleanliness, advancing automation, and reporting distributor-related category developments.
• Recruiting, training, and developing frontline field forces including third-party and distributor staff.
• Designing, proposing, implementing, and reviewing incentive programs aligned with key performance deliverables.
• Planning and carrying out marketing activations in alignment with company objectives for the assigned geography and customers.
• Coordinating with field marketing teams on sales campaigns, events, and activations across various channels.
• Ensuring all relevant outlets within the territory are regularly serviced and merchandised as per agreed sales plans across channels.
• Creating and executing coverage optimization plans according to company standards.
• Maintaining correct pricing strategies across different store formats and sales channels.
• Driving incentive programs and motivating frontline teams and distributors to implement planned promotions and merchandise activities.
• Continuously refining guidelines and measures to track objectives regarding distribution, shelving, merchandising, and pricing at outlet, city, and area levels.
• Collaborating with distributors, warehouses, and logistics teams to maintain inventory levels that prevent sales loss due to stock shortages.
• Ensuring distributor warehouses maintain hygiene and comply with regulatory and company standards.
• Facilitating timely submission and verification of distributor claims backed by approved supporting documents.
• Resolving distributor queries in coordination with the regional finance department.
• Driving alternate channel objectives by aligning distributors and frontline teams to channel expectations.
• Managing relations with accounts across channels including Perfect Store, Bull Bars, contracted accounts, and wholesale channels to boost business goals.

Qualifications and Experience

• Graduation or higher education qualification.
• 2 to 5 years of sales experience in the FMCG sector.
• Experience in managing distributors and frontline sales personnel.
• Familiarity with General Trade (GT) and other channels.
• Basic leadership qualities with strong communication, planning, and presentation skills.
• Ability for analytical thinking and logical problem solving.
• Strong enthusiasm and passion for the Red Bull brand.

Additional Information and Compliance

This job description summarizes the general characteristics of this role and supports fair and transparent recruitment while respecting all legal and ethical standards. Red Bull India values equal opportunity and non-discrimination throughout the hiring process.

Candidates should be aware that Red Bull India does not request unrelated personal financial information or charge fees for applications. Beware of fraudulent job offers falsely claiming to represent Red Bull India and requesting money as deposits or fees. Red Bull India disassociates from any such activities and encourages reporting suspicious communications. The company reserves the right to pursue legal action against unauthorized use of its brand and employee identities.