Social Media Manager

Overview

JONESWORKS, a strategic communications, marketing, and management firm located in New York, is seeking a motivated, creative, and highly organized Social Media Manager. This role centers on crafting and delivering social media strategies with a strong emphasis on community engagement and creating captivating content with the digital team. The manager will translate marketing and product messaging across social platforms, ensuring alignment with both JONESWORKS and client branding, particularly focused on sports content like NFL and NBA.

Key Responsibilities

• Design and implement social media strategies to fulfill talent and brand goals, boosting engagement and growth across platforms.
• Oversee and manage the company’s social media accounts, including Facebook, Twitter, Instagram, LinkedIn, YouTube, and TikTok.
• Create and curate brand-aligned content that resonates with the target audience.
• Stay current on social media trends and tools, applying best practices to optimize presence and performance.
• Engage with online communities, monitor conversations, and address audience inquiries or concerns.
• Work collaboratively across teams to maintain consistent messaging and brand identity.
• Analyze social media metrics, producing monthly performance reports with actionable insights.
• Keep abreast of social media industry trends and suggest innovative campaign ideas.
• Deliver topical and highly relevant content particularly within professional sports sectors like NFL and NBA.
• Help formulate and carry out a robust content strategy aimed at driving engagement, viewership, and revenue, incorporating both proactive and reactive content.
• Maintain relevant and engaging social media channels while developing distinct client voice and tone.
• Produce and manage quality multimedia content, including graphics to support posts.
• Handle post-production processes, from raw footage ingestion to final delivery of materials.
• Create and enhance formatting and graphic design elements for new business and client-facing presentations.
• Remain knowledgeable about online marketing trends, analytics, and optimization techniques, especially related to TikTok and Instagram Reels.
• Exercise sound judgment and confidentiality when handling sensitive information.
• Be prepared to work some evenings and weekends as needed.
• Contribute creatively to ideation processes.

Qualifications

• Bachelor’s degree in marketing, communications, or a related discipline.
• 2 to 4 years of relevant experience managing social media, ideally in fast-paced settings working with brands, athletes, talent, or entertainment.
• Proficiency in analyzing social media data and reporting using key performance indicators.
• Comprehensive understanding of social media platforms, content management systems, digital analytics tools, Adobe Photoshop, and Premiere Pro.
• Passion for and deep knowledge of sports, especially NFL and NBA, with the ability to track and react to industry developments.
• Experience collaborating with influencers and managing influencer relationships.
• Agility to prioritize and adapt in a dynamic work environment.

Compensation and Benefits

• Medical, dental, and vision insurance coverage.
• 401(K) retirement plan.
• Unlimited Paid Time Off policy.
• Special perks such as Summer Fridays and extended PTO during December and January holidays.
• Performance-based bonus incentives.

Equal Opportunity Employer

JONESWORKS promotes inclusive hiring and ensures all qualified applicants are considered without regard to race, color, religion, sex, national origin, disability, veteran status, or other protected categories.