- Experience
- 5+ yrs
- Salary
- USD 80,000 – USD 120,000 / year
- Openings
- 1
- Posted
- 5 तासपूर्वी
- Work mode
- In office
- Resume
- Required to apply
Job description
About CWILL
CWILL (pronounced "quill") is a post-purchase and retention platform designed for Shopify and direct-to-consumer (DTC) brands. Our tools help reduce support tickets, recover lost revenue from product returns, and convert one-time buyers into loyal customers by addressing every interaction after the sale.
Role Overview
We are seeking a Social Media Manager to take full ownership of our social media presence. This role involves setting strategy, building social channels, and leading the social media function as it expands. Initially, you will be hands-on in both strategy and execution—creating content, engaging in community conversations, and managing posting. As channels grow, you will expand the team. If you prefer managing over creating, this position is not a fit.
Key Responsibilities
- Develop channel strategies for LinkedIn, X (formerly Twitter), YouTube, Reddit, and other platforms, deciding where to focus efforts to maximize impact and support sales pipeline.
- Launch and grow YouTube from the ground up, focusing on merchant education and product storytelling rather than generic branding content, including content format, schedule, and production techniques.
- Manage Reddit presence authentically by participating in relevant communities where Shopify merchants and agencies engage, understanding community rules, and building credibility without risking bans.
- Increase organic visibility in AI-powered search to achieve recognition and recommendation by AI assistants, extending beyond human viewership.
- Leverage AI-driven content creation tools to generate output at scale previously requiring a much larger team.
- Continuously track and analyze performance metrics related to reach, engagement, and influence on the sales pipeline, and discontinue ineffective approaches.
Qualifications
- Over 5 years of demonstrable social media experience, including documented growth of channels.
- Practical experience with Reddit, able to specify subreddits involved, credibility-building strategies, moderation challenges, and mitigation approaches.
- Hands-on background growing or building YouTube channels with a solid understanding of video format and audience retention strategies.
- A senior-level contributor comfortable working individually with no immediate team support for a period.
- Proficient using AI tools for content generation, with thoughtful opinions on balancing automation and maintaining quality.
- Exceptional English writing skills featuring an authentic and conversational tone suitable for B2B SaaS audiences.
- Ability to navigate ambiguity and work effectively within a startup environment without established processes.
Preferred Skills
- Familiarity with the Shopify ecosystem or ecommerce SaaS markets.
- Experience appearing on camera or directing executives and founders in video content.
- Comfort working with distributed and remote teams.
Compensation and Benefits
- Salary range: $80,000 to $120,000 annually, negotiable based on experience plus bonus potential.
- 401(k) retirement plan available.
- Paid time off and paid holidays.
- Health insurance coverage.