Social Media Coordinator

About the Role

Maryville University is seeking a creative and strategic Social Media Coordinator to enhance the university's digital footprint through engaging storytelling and innovative social media tactics. This role is part of the Strategic Enrollment & Marketing team and focuses on managing the university's social channels to boost enrollment, promote brand awareness, engage students, and uphold the institution's reputation. Ideal candidates will excel in a dynamic, team-oriented environment and blend creativity with data-informed strategies.

Key Responsibilities

• Oversee and regularly update primary social media platforms including Facebook, Instagram, LinkedIn, TikTok, X, Pinterest, and YouTube.
• Plan, schedule, track, and refine social content to maximize audience interaction and reach.
• Engage meaningfully with followers to foster community while maintaining consistent brand voice and communication standards.
• Create diverse, student-focused digital content such as graphics, photography, short videos, captions, stories, and campaign materials.
• Capture genuine campus life through photography, video production, and live event coverage.
• Design platform-tailored content reflecting current social media trends and best practices.
• Collaborate with various university departments like Enrollment, Athletics, Academic Programs, Student Affairs, and Advancement to tell the Maryville story cohesively.
• Support university marketing campaigns, recruitment initiatives, and major events with targeted social media content.
• Assist in executing paid social media campaigns aligned with enrollment and awareness goals.
• Stay abreast of emerging social media trends, platform changes, and audience behaviors to enhance content strategies.
• Use social listening and audience insights to strengthen Maryville's online presence.
• Analyze performance data to assess campaign success and offer suggestions for improving engagement, growth, and conversions.
• Ensure all communications comply with brand standards, accessibility policies, and university guidelines.
• Provide photography, videography, and live social media coverage during campus and institutional events, including occasional evenings and weekends.

Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Media, Public Relations, Journalism, or related disciplines.
• Proven experience managing social media accounts and crafting engaging digital content.
• Strong knowledge of social media strategies, audience engagement, platform trends, and best practices across major platforms such as Instagram, Facebook, LinkedIn, TikTok, and YouTube.
• Familiarity with social media management and analytics tools.
• Excellent writing, storytelling, organizational, and teamwork skills.
• Capability to juggle multiple projects, prioritize tasks, and adjust to a fast-changing environment.
• Preferred: Three to five years in social media, digital marketing, or related content creation roles.
• Preferred: Experience within higher education, enrollment marketing, or mission-driven organizations.
• Preferred: Skills in photography, videography, graphic design, and video editing.

Compensation and Benefits

• Annual salary range of $48,000 to $60,000, with actual pay based on education, experience, skill set, internal equity, and market factors.
• Comprehensive benefits including medical, dental, and vision coverage.
• Retirement plan with full university matching up to 9% contributions.
• University-paid life and long-term disability insurance.
• Generous paid time off: 18 holidays, 3 weeks vacation, 12 sick days, and 4 personal days annually.
• Full or partial tuition waiver for employees and eligible dependents.
• Flexible and hybrid work schedules available.
• Wellness programs and employee support services.
• Access to free parking, fitness center, and other campus amenities.