Social Media Content Planner

Job Overview

The role involves managing social media accounts for agency clients, developing creative and engaging content that effectively communicates brand messages and enlightens audiences. The planner coordinates with the advertising team to align social media messaging with company goals on a quarterly or seasonal basis.

Key Responsibilities

• Supervise the management of all social media accounts for agency clients.
• Create innovative and appealing content for scheduled posts to foster audience engagement and reinforce brand presence.
• Collaborate with the advertising department to synchronize social media campaigns with broader company objectives.
• Oversee copywriting and content creation processes, providing guidance to graphics and video teams.
• Conduct audits and analyze social media presence including managing digital advertising costs and evaluating returns on investment.
• Use tracking tools to analyze campaign effectiveness, gather visitor data, and identify opportunities to improve social media strategies.

Qualifications and Requirements

Candidates must have previous experience as a social media team manager within an agency setting, leading teams consisting of content creators and media designers. Strong communication skills are essential for interacting with clients and understanding their needs.