Social Media Content Coordinator

About the Role

Join a leading investment management firm in Boston, MA as a Social Media Content Coordinator. The role involves supporting the Global Social Media Program by aligning content and campaigns with business priorities to enhance engagement. This is a 12-month contract requiring onsite presence three days per week.

Key Responsibilities

• Set clear goals for social media initiatives aligned with corporate objectives.
• Create and implement platform-specific strategies based on best practices, data, and algorithm trends.
• Conduct audience and competitor analyses to craft targeted content.
• Keep abreast of social media platform changes and adapt plans accordingly.
• Manage campaigns including content calendars, schedules, and key performance indicators.
• Support employee advocacy to broaden brand visibility.
• Develop engaging stories and content that maintain brand consistency across platforms.
• Design visually appealing graphics and infographics using Adobe Photoshop and Illustrator.
• Provide guidance and resources to global staff involved in social media programs.
• Respond to inquiries promptly fostering team collaboration and knowledge sharing.
• Track social media trends and integrate relevant content opportunities.
• Analyze performance data to generate insights and suggest optimizations.
• Prepare clear reports summarizing progress, insights, and strategic recommendations.
• Continuously improve strategies based on data to maximize impact and results.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related discipline is required.
• Two to three-plus years’ experience managing and executing social media campaigns, ideally within professional services or financial sectors.
• Strong knowledge of social media best practices and platform-specific methods.
• Excellent written and verbal communication skills, with ability to maintain a consistent brand voice.
• Creative storyteller skilled in designing compelling content and visuals using Adobe Photoshop and Illustrator.
• Strong problem-solving, adaptability, and time management abilities.
• Proactive and passionate about emerging social media trends.
• Experience collaborating with cross-disciplinary teams.
• Background in B2B social media or content creation, especially in financial services or regulated industries, is advantageous.
• Proficient with social media management tools and analytics platforms.

Additional Information

This position offers a pay range of $30 to $37 per hour depending on experience, based on a 40-hour workweek. The role requires being onsite at the Boston office three days weekly. Interested candidates should email their resume directly to the contact provided internally.