Social Media & Community Associate

About the Role

Raptor, a youth marketing agency specializing in Gen Z culture, seeks a Social Media & Community Associate for a six-month fixed-term contract based in London with hybrid working (3-5 days onsite). The associate will collaborate closely with a major consumer brand to build and manage its UK social media presence primarily on TikTok and Instagram.

This dynamic role blends strategic creativity and hands-on content production, requiring someone with an in-depth understanding of UK Gen Z trends across fashion, beauty, wellness, food, lifestyle, and internet culture. The candidate will operate in a fast-paced environment, producing native, engaging content that resonates authentically with the brand’s audience and community.

Responsibilities

• Oversee daily management of the client’s UK social channels, including schedule planning, caption writing, posting, and maintaining content cadence.
• Translate broad brand guidelines into platform-specific, culturally relevant content that feels genuine and captivating.
• Establish and sustain a recognizable and consistent brand voice that is playful, culturally aware, and engaging.
• Generate innovative content ideas that audiences would naturally consume outside of branded contexts.
• Create and deliver lo-fi, spontaneous content with high technical standards in filming, lighting, framing, and editing.
• Appear confidently on camera, becoming a familiar presence within the brand’s UK social media outputs.
• Lead and efficiently capture footage during shoots and events for content creation.
• Edit short-form videos using CapCut, TikTok, Instagram, or similar tools, focusing on effective hooks, pacing, and storytelling.
• Maintain a steady stream of evergreen and event-driven content.
• Stay informed on social media trends, platform updates, and algorithm changes on TikTok and Instagram.
• Spot emerging cultural events and shape these into relevant brand content.
• Analyze what content performs well, identify tired approaches, and recommend fresh strategies.
• Manage community interactions such as comments, DMs, and replies to keep engagement personal, reactive, and consistent with brand tone.
• Utilize comment sections as part of the content strategy to increase audience entertainment and engagement.
• Identify and highlight user-generated content and community moments to amplify brand presence.
• Support the identification of creators and cultural figures suitable for brand partnerships.
• Assist in managing creator relationships, gifting initiatives, and collaborative content efforts.
• Evaluate social media performance and leverage insights to enhance future content and engagement outcomes.

Experience and Skills Required

• Proven experience creating and editing short-form social media content for brands, agencies, creators, or personal channels.
• Experience managing or contributing to content on TikTok and Instagram.
• Deep understanding of social platform formats, trends, audience behaviors, and relevant metrics.
• Background in community management with proven audience engagement skills.
• Ability to produce high-quality video content using smartphones confidently.
• Proficient in content editing using CapCut, TikTok, Instagram tools or equivalents.
• Comfortable and natural on camera performance, able to engage audiences authentically.
• Experience in a brand or agency setting is advantageous but not mandatory.
• A portfolio or examples of personal content ideation, filming, or editing will be required to demonstrate capability.

Key Competencies and Personal Qualities

• Highly creative with a knack for generating fresh and relevant social media ideas that drive engagement.
• Social media savvy, keeping abreast of trends, creators, and online conversations.
• Culturally astute with a solid grasp of UK Gen Z interests and behaviours.
• Strong intuitive understanding of attention-grabbing content structure including hooks and pacing.
• Confidence and expressiveness on camera to authentically represent the brand.
• Ability to make decisions quickly and execute ideas efficiently under tight schedules.
• Organised, capable of managing multiple deadlines, shoots, and community activities simultaneously.
• Exceptional communicator with adaptability in tone for diverse platforms and audiences.
• Proactive self-starter who takes ownership without micro-management.
• Detail-oriented with high standards in content quality, brand consistency, and community engagement.
• Energetic and positive team player who contributes to a collaborative working environment.

Additional Information

• Location: London, hybrid working with 3-5 days in office plus attendance at shoots and events.
• Contract duration: 6 months, with the possibility of extension based on performance.
• Salary: Between £28,000 and £32,000 per year, dependent on experience.
• Benefits include 24 days holiday pro rata, pension scheme, eligibility for Vitality Health, bonus schemes, annual summer and Christmas parties, team-building activities, weekly Thursday drinks, and discounts at local and national brands.