SEO Analyst

About Apple

Apple is renowned for creating revolutionary products that not only shape industries but also inspire innovation. Diversity and inclusion are deeply embedded values driving everything from cutting-edge technology to environmental stewardship. The Apple Store Online team operates the largest Apple store, aiming to deliver a unique, personalized digital shopping experience where every customer feels uniquely valued.

Role Overview

As an SEO Analyst at Apple, you will explore how millions find Apple through the world’s major search platforms, both traditional and AI-driven. This role involves owning SEO measurement, reporting, and analysis within your product area, transforming search data and competitor intelligence into highly actionable insights. You will collaborate closely with Content, Technical, Merchandising, and Product Marketing teams to identify opportunities for organic growth while broadening your strategic influence.

Key Responsibilities

• Track and analyze SEO metrics for assigned products or business segments to discover organic growth possibilities and detect anomalies.
• Perform comprehensive keyword and search trend research, including SERP features and user behavior, to guide SEO tactics.
• Deliver insights via competitive research and search data interpretation.
• Create and sustain SEO tracking and dashboard tools, ensuring accuracy and troubleshooting technical issues.
• Compile regular SEO performance reports (weekly, monthly, quarterly) and provide actionable recommendations to cross-functional teams.
• Facilitate content and technical audits with data insights, conduct post-launch SEO validations, and share expertise within the team.

Minimum Qualifications

• At least 5 years of practical SEO experience focused on analytical performance measurement, ideally with a global brand or digital agency.
• Proven skills in SEO analysis, with the capacity to convert search data into strategic recommendations.
• Experience managing SEO measurement and reporting independently for a specific product or segment.
• Strong background in keyword research and competitive analysis that directly informs SEO content or technical decisions.
• Proficiency with SEO tools like Google Search Console, Profound, seoClarity, Ahrefs, and Screaming Frog.

Preferred Qualifications

• Experience in technology or e-commerce sectors.
• Familiarity with data visualization platforms such as Tableau.
• Competence in Python, R, or SQL for data manipulation and automation.
• Knowledge of measuring SEO impact on AI-powered search surfaces (e.g., ChatGPT, Gemini, Claude).
• Experience handling SEO analytics for global brands spanning multiple countries, languages, and markets.

Inclusion and Accessibility Commitment

Apple values diverse perspectives and is committed to an inclusive culture where everyone can thrive. The company ensures fair treatment of all applicants, including providing reasonable accommodations for disabilities and considering candidates with criminal backgrounds in line with applicable laws. Accessibility is viewed as a human right, reflected in Apple’s culture, benefits, and tools.