Sales Enablement Manager

About Primer

Primer serves as the comprehensive infrastructure designed for worldwide payments, empowering finance and payments teams to simplify complexity, enhance performance, and maximize revenue — all managed from a unified platform. Supported by notable investors such as Sofina, Peak XV Partners, ICONIQ, Tencent, Accel, and Balderton, Primer is crafting the essential payments layer trusted by leading global enterprises.

Role Overview

As a Sales Enablement Manager at Primer, you will lead the end-to-end go-to-market (GTM) enablement strategy across various teams including Business Development Representatives (BDR), Sales, Solutions Engineering, and Customer Success. Your focus will be on maintaining unified messaging and processes, improving qualification methods like MEDDPICC, and ensuring a seamless experience for merchants from initial contact through to account growth.

Key Responsibilities

• Design and implement scalable onboarding, certification, and continuous learning programs customized by role and geographic region to reduce ramp-up time and boost productivity globally.
• Identify and remove bottlenecks in qualification, deal processes, handoffs, and expansion efforts by instituting scalable procedures that enhance pipeline quality, conversion rates, sales velocity, and customer retention.
• Collaborate with Product Marketing to translate intricate product features into clear value propositions, develop playbooks, battlecards, vertical-specific use cases, and materials to address objections effectively.
• Partner with Revenue Operations to choose, implement, and encourage adoption of enablement tools such as Learning Management Systems (LMS), content platforms, conversation intelligence, AI-powered coaching tools, Salesforce, and sales engagement solutions.
• Harness AI and automation technologies to personalize learning trajectories, provide real-time coaching guidance, generate performance analytics, and streamline workflows for revenue teams.
• Set KPIs including ramp-up duration, win rates, deal closure speed, expansion achievements, and technology usage. Create feedback systems and ROI reporting across multiple regions.
• Work closely with GTM and regional leadership to support product launches, market expansion initiatives, pricing and packaging adjustments, while enabling regional managers and front-line leaders to embed enablement locally.

Candidate Profile

• 8 or more years of experience in GTM Enablement, Sales Enablement, GTM Strategy, or Revenue Operations, preferably across BDR, Sales, Solutions Engineering, and Customer Success teams within fast-growing, technical B2B companies.
• A proven history of delivering scalable enablement programs that have improved critical sales metrics such as ramp times, win rates, deal quality, sales velocity, and account expansion.
• In-depth knowledge of enterprise sales methodologies, particularly MEDDPICC and Command of the Message frameworks with evidence of driving team adoption.
• Strong analytical and systems-thinking capabilities with experience utilizing CRM systems, sales tools, and performance data to identify gaps and drive behavioral improvements.
• Proficiency in modern enablement technologies including LMS platforms, AI coaching applications, conversation intelligence tools, content management, and sales engagement software.
• Exceptional cross-functional collaboration and leadership abilities that influence senior stakeholders across Sales, Marketing, Product, Revenue Operations, and Customer Success teams.
• Excellent communication skills with the ability to distill complex technical products into persuasive stories, messaging, and enablement content tailored for enterprise-level buyers.
• Experience in complex, technical GTM environments such as payments, fintech, infrastructure, SaaS, or API-centric businesses is highly desirable.
• A practical, hands-on approach marked by strong ownership, proactive execution, and a readiness to engage deeply within highly dynamic, scaling organizations.

Culture and Interview Process

Primer fosters a workplace culture where individuals can excel and take pride in their influence. Employees collaborate with mission-driven, intelligent, and reflective colleagues dedicated to delivering exceptional products and merchant success.

The company operates fully remotely and has done so since inception, valuing relationship building through excellent remote work practices and occasional in-person events such as workations, annual retreats, and co-working spaces available in major cities worldwide.

The interview process includes:

• An introductory conversation with a Talent Partner
• An interview with the Hiring Manager
• A role-specific challenge stage
• A final interview to assess alignment with company values

Benefits and Perks

• 100% remote global work setup since day one
• Competitive equity participation in the company
• Unlimited vacation policy with a mandatory minimum of 25 days' leave
• Access to co-working spaces in leading cities worldwide
• Company retreats and workations to foster team bonds
• Provision of top-tier equipment necessary for your role
• £500 reimbursement to support home office setup
• Generous budget for professional development and learning
• Private Medical Insurance coverage
• Additional location-dependent perks and benefits

Equal Opportunity Statement

Primer is devoted to cultivating a diverse, inclusive, and authentic work environment. Candidates excited about this position but who may not meet all the listed qualifications are encouraged to apply. Primer strictly prohibits any discrimination on the grounds of age, disability, gender, sexual orientation, pregnancy, race, religion, gender identity, marital status, or any other factors.