Region Sales Manager

About the Company

Marussia Beverages USA builds and expands beverage brands that people enjoy, drawing on a culture of curiosity, thoughtful risk-taking, and continuous improvement. Its portfolio includes Watershed Distillery, Mozart Chocolate Liqueur, Hatozaki Japanese Whisky, Torabhaig Single Malt Scotch, and Akashi-Tai Sake, along with a variety of international craft brands. The team values ownership, trust, and delivering strong work together.

Role Overview

The Region Sales Manager is responsible for driving sales results across a multi-state territory by expanding distribution, guiding distributor execution, and improving performance in strategic accounts. Reporting to the Director of Sales, this is a highly field-oriented role that owns the region’s sales number from start to finish. The position partners closely with distributors, national accounts, and marketing to turn national plans into effective local market actions.

Key Responsibilities

• Achieve regional targets for net sales value, points of distribution, and distributor blended gross profit percentage.
• Build and maintain strong distributor relationships, including sales meetings, program rollout, and in-market execution.
• Increase points of distribution and depletion volume for priority brands.
• Support key account calls and chain-level activations across the territory.
• Prepare reliable forecasts and manage advertising/promotion and travel & entertainment spend within budget.
• Share market intelligence and competitive feedback with leadership.
• Conduct distributor ride-alongs, field visits, and market calls.
• Lead general sales meetings and brand launch activities.
• Run monthly business reviews with distributor partners.
• Execute incentives with distributor sales representatives.
• Support local market visits, competitive monitoring, and forecast/expense reporting.

What Success Looks Like

You should be energized by working close to the trade, winning in territory, and spending time in market with distributor teams and accounts. The role calls for disciplined execution, strong attention to detail, and the ability to compete for every distribution opportunity while staying realistic and collaborative with distributor partners. It also requires resourcefulness to identify local tactics that drive results.

Requirements

• At least 5 years of sales experience in beverage alcohol.
• Experience managing distributors and owning results across multiple states.
• Hands-on execution experience at both the three-tier and account level.
• Bachelor’s degree or equivalent practical experience.
• Willingness to travel extensively across the region for ride-alongs, market visits, and account meetings, plus occasional travel for national and team gatherings.
• Prior experience as a Regional Sales Manager is preferred.
• Experience with EOS is preferred.

Compensation and Benefits

Pay is based on experience and location, with a target annual bonus of 20%. Benefits include medical, dental, and vision insurance, a Simple IRA with company match, paid time off, and company holidays.

Equal Opportunity and Work Authorization

Marussia Beverages USA is an equal opportunity employer and considers qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or other protected characteristics. Reasonable accommodations are available during the application or interview process by contacting your recruiter. The company participates in E-Verify and will submit Form I-9 information to the federal government to confirm U.S. work authorization.

Application Note

Because of the high volume of applications, individual feedback is not provided.