Public Relations Manager

About First Tech

First Tech is a pioneering technology firm dedicated to creating, expanding, and delivering innovative digital platforms primarily within financial services and other sectors. The company integrates technology acumen, product expertise, and deep customer insights to simplify complex processes and provide seamless digital experiences. Its platforms are designed for scalability, reliability, and meaningful impact to support businesses and customers in navigating the evolving digital arena confidently.

Founded with the ambition to drive digital transformation, First Tech combines strong engineering capabilities, product development skills, and a culture of innovation to develop contemporary solutions tackling real-world challenges. By collaborating with forward-thinking enterprises and creating technology-based products, the company aims to transform industries and enhance everyday experiences. It fosters an inclusive and collaborative environment where talented individuals are encouraged to innovate, grow, and contribute significantly.

Role Purpose

The Public Relations Manager will be tasked with devising and executing strategic public relations and corporate communications plans that bolster the reputation of First Tech and its associated companies. This position requires nurturing robust relationships with media, industry stakeholders, and key external partners to deliver impactful communications that increase brand visibility, align with business goals, and position the organization and its leadership as thought leaders throughout the region.

Key Responsibilities

• Formulate and execute comprehensive PR and communication strategies that align with company objectives and brand positioning.
• Establish and maintain strong connections with media representatives, journalists, editors, and influential industry figures regionally and internationally.
• Identify and secure prestigious media engagements, interviews, speaking opportunities, and thought leadership placements for company executives.
• Prepare and oversee the creation of press releases, media statements, speeches, opinion articles, executive messaging, Q&A briefs, and other corporate communication content.
• Lead media outreach efforts for announcements related to company news, product launches, partnerships, funding developments, events, and other strategic initiatives.
• Monitor media coverage, industry developments, competitor actions, and emerging topics, providing strategic insights and recommendations to senior leadership.
• Manage corporate reputation and assist in crisis communication planning and implementation when necessary.
• Collaborate closely with Marketing, Brand, Product, People teams, and executive management to ensure consistent messaging across all external communications.
• Support executive profiling initiatives by creating thought leadership content and identifying opportunities to enhance leadership presence.
• Coordinate with agencies when applicable to ensure excellent execution and measurable outcomes.
• Plan and oversee PR campaigns, media events, press briefings, and corporate announcements.
• Track and report PR performance using metrics such as media coverage, sentiment analysis, share of voice, and other key performance indicators.
• Ensure all communications comply with brand guidelines, regulatory standards, and corporate messaging policies.
• Assist communication efforts across multiple divisions within the First Tech group as needed.
• Perform any other responsibilities necessary to support business goals.

Qualifications and Experience

• Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or a related discipline.
• 6 to 8 or more years’ experience in public relations, corporate communications, or external communications roles.
• Proven ability in managing communication for several brands or entities within a corporate group.
• Preferably experienced within financial services, fintech, technology, insurtech, proptech, government, or other highly regulated environments.
• Successful track record in designing and executing strategic PR campaigns with measurable impact on business outcomes.
• Established relationships with media contacts across the UAE and the broader GCC region.
• Exceptional written and spoken communication abilities, adept at crafting persuasive content for diverse audiences.
• Experience managing communications at executive levels and developing thought leadership platforms.
• Strong stakeholder engagement skills and capacity to collaborate and influence senior leadership.
• Proficiency in managing media relations, crisis communication, and reputation management.
• Highly organized with excellent project management skills and ability to juggle multiple priorities effectively.
• Analytical approach with experience in measuring PR effectiveness and campaign results.
• Proactive, commercially aware, and comfortable in a dynamic, high-growth environment.
• Arabic language proficiency is beneficial but not mandatory.

Benefits

• Competitive compensation with performance-based bonuses.
• Comprehensive health and wellness support.
• Opportunities for career development and continuous learning.
• Involvement in impactful projects with cross-functional teams.
• A cooperative culture that promotes innovation and personal accountability.