Product Designer, Shop Everything

Overview

Instagram is developing Shop Everything, an innovative initiative aimed at transforming any content piece into a shopping opportunity. Whether it's a jacket spotted in a creator's morning routine, a lamp featured in a travel Reel, or skincare products shown in Stories, users can effortlessly browse and buy without leaving the app. The goal is to embed shopping seamlessly within Instagram's experience, making it feel natural and rewarding for creators.

Role Responsibilities

• Lead design for the comprehensive creator commerce experience from product discovery and linking to audience display and insights.
• Develop shoppable content formats that provide a trustworthy, native, and delightful experience for consumers while benefiting creators.
• Innovate AI-powered creation workflows such as automatic product tagging, cross-catalog search, and personalized product suggestions to streamline user experience and encourage new behaviors.
• Design the complete consumer purchase journey, starting from interest through consideration, cart management, and checkout.
• Rebuild product detail pages focusing on AI-enhanced decision support rather than static data presentations.
• Create a persistent cart that spans across Instagram, accommodating users who browse intermittently without immediate purchase intent.
• Establish interaction models for AI agent-driven purchases ensuring user delegation, control, transparency, and ability to recover actions.
• Design trust-building features to manage challenges posed by multiple catalogs, third-party sellers, inconsistent data quality, and various checkout procedures.
• Shape long-term strategic vision for creator commerce and conversion evolution on Instagram, collaborating with leadership and stakeholders.

Qualifications

• Bachelor's degree in Design, Human-Computer Interaction, Computer Science, or related field.
• Minimum of 8 years leading end-to-end product design and execution for large-scale software applications.
• Strong interaction design expertise, including defining user experience behavior based on needs and prototyping interactions effectively.
• Proficient visual design skills encompassing typography, UI design for desktop and mobile, color theory, layout, iconography, and aesthetics aligned with functionality.
• Strategic product mindset, capable of setting product goals, identifying opportunities in international markets, and making data-informed decisions.
• Proven experience presenting designs and concepts clearly to executive leadership.

Preferred Experience

• Proven track record integrating AI technologies to improve workflows and generate measurable benefits like efficiency and quality.
• Experience applying ethical AI principles including risk assessment, bias mitigation, and quality control.
• Active skill development in AI areas such as prompt engineering and agent orchestration, staying abreast of emerging AI innovations.
• Familiarity with leading e-commerce shopping platforms and their user experience strategies.
• Hands-on experience with AI prototyping, software coding, and productivity tools.

About Meta

Meta creates technologies for social connection, community building, and business growth, advancing beyond traditional digital interactions toward immersive augmented and virtual reality experiences. Working at Meta offers opportunities to influence the future of social technology beyond conventional boundaries.

Equal Employment Opportunity

Meta fosters a diverse and inclusive workplace and does not discriminate based on legally protected characteristics. The company also supports candidates with disabilities through accommodations and is compliant with legal hiring regulations including E-Verify where required.

Compensation

Salary range for this position is $201,000 to $278,000 annually, exclusive of bonuses, equity grants, and benefits. Pay varies based on candidate experience, location, and qualifications.