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About Get In Good Nick

Get In Good Nick is pioneering the development of the world's most trusted health coaching platform focused on promoting healthy ageing. Their mission is to empower individuals to remain strong, independent, and confident throughout their lives. The company is a small, fast-moving, and ambitious team aiming to impact hundreds of thousands of lives positively.

Role Overview

This position is distinct from a conventional marketing job. It seeks a highly driven performance marketer specializing in customer acquisition. The ideal candidate will own and scale the paid acquisition process, working closely with the Founder. Success in this role will be measured primarily by profitable growth in membership.

Key Responsibilities

Develop and execute Meta advertising strategies, including campaign creation, optimization, and scaling.
Conduct creative testing involving images, videos, and user-generated content to identify high-performing assets.
Optimize landing pages and improve conversion rates to maximize acquisition effectiveness.
Refine video sales letters (VSLs), messaging, and overall sales funnels to enhance performance.
Position offers and craft direct-response copy that drives conversions.
Leverage AI-driven creative production and campaign management workflows.
Prepare commercial performance reports focusing on CAC, ROAS, LTV, and payback metrics.
Design and maintain a weekly test roadmap that outlines testing items, rationale, and insights gained.

The Role of AI

The company views AI as a critical competitive advantage in performance marketing. The role demands a candidate who incorporates AI tools routinely to accelerate tasks and enhance creative and analytic output. Examples include generating creative concepts, video editing, copywriting improvements, campaign analysis, and automating repetitive processes. The ultimate aim is to develop an AI-first acquisition engine that continuously improves.

Candidate Profile

Demonstrated hands-on experience managing Meta Ads budgets with verifiable commercial success.
In-depth knowledge of direct-response marketing tactics.
Skilled in landing page optimization, sales funnel development, and conversion rate enhancement.
Familiarity with VSLs, offer creation, and persuasive messaging techniques.
Proficient in daily utilization of AI technologies to boost performance and efficiency.
Commercially savvy with clear understanding of CAC, LTV, ROAS, and payback; comfortable being accountable to these metrics.
Analytical thinker passionate about experimentation and data-driven decision-making.
Entrepreneurial mindset focused on innovation and building rather than maintaining.
Motivated and ambitious, eager to contribute to a significant impact within the company.

Additional Advantages

Experience with Google and YouTube advertising platforms.
Background in health, wellness, or subscription-based business models.
Practical knowledge of AI tools that enhance paid acquisition outcomes.
Competence in no-code platforms, APIs, or automation to extend AI-based marketing systems.

Compensation and Benefits

Base salary ranging from £60,000 to £80,000 depending on experience.
Equity stake of 1-2%, providing ownership in the company’s growth.
Direct collaboration with the Founder and meaningful influence on company strategy.
Opportunity to architect a leading AI-powered performance marketing engine from inception.
Freedom to innovate through testing and experimentation without restrictive corporate structures.

Application Process

Applications are evaluated on demonstrated achievements over prior employment history. Applicants should submit a concise application including:

A resume or professional profile.
An example of a paid acquisition result with supporting metrics such as budget, CAC, and ROAS, clarifying personal contributions.
A description of how AI has been utilized to improve marketing efficiency, creativity, or acquisition performance.
A brief note on initial priorities if joining the team immediately.

Applications will be reviewed on a rolling basis to expedite recruitment of the ideal candidate.

Performance Marketing Lead