Marketing Manager

Company Overview

BD stands among the leading global medical technology firms dedicated to enhancing healthcare worldwide by advancing medical discovery, diagnostic methods, and care delivery. With a workforce exceeding 75,000 employees, BD is committed to supporting healthcare professionals through innovative technologies and solutions that improve patient therapy and healthcare processes, impacting communities globally.

Role Summary

The Marketing Manager will spearhead strategic marketing initiatives focused on defining and executing plans for select product portfolios at BD India Private Limited. This role focuses on increasing market share, driving revenue growth, and boosting brand visibility within the healthcare sector.

Key Responsibilities

• Devise and enforce extensive marketing strategies and campaigns tailored to specific product lines, aligning closely with both global and regional business goals.
• Perform in-depth market research, competitive evaluations, and customer segmentation to discover opportunities and address unmet market needs.
• Oversee the entire product lifecycle—launch, promotion, and phase-out—ensuring maximum market impact.
• Partner with sales teams to create effective sales tools, training content, and promotional activities.
• Monitor and assess market trends, sales statistics, and marketing campaign outcomes to refine strategies and enhance future endeavors.
• Manage allocated marketing budgets prudently to ensure judicious and efficient use of resources.
• Develop and sustain strategic relationships with key opinion leaders, customers, and industry groups.
• Ensure marketing practices comply fully with regulatory standards and company policies.
• Lead and mentor marketing personnel, promoting a culture that encourages innovation and high achievement.
• Compile and deliver periodic reports to senior leadership detailing marketing results, market insights, and strategy recommendations.

Qualifications and Experience

• Bachelor's degree in Marketing, Business Administration, or related education; an MBA is preferred.
• Four to six years of progressive marketing experience, preferably within medical devices, pharmaceuticals, or healthcare sectors.
• Track record of designing and implementing marketing strategies that successfully grow market share and revenue.
• In-depth knowledge of the Indian healthcare market, regulatory expectations, distribution frameworks, and customer behaviors.
• Strong analytical capabilities to interpret market data, pinpoint trends, and make informed decisions.
• Excellent interpersonal, presentation, and communication skills.
• Proven leadership and people management experience.
• Proficiency in marketing automation platforms, customer relationship management (CRM) software, and Microsoft Office tools.
• Willingness to undertake domestic and international travel as necessary.

Additional Information

Only candidates with a full-time MBA and experience in medical devices are encouraged to apply for this position.