Marketing Manager

Overview

The Marketing Manager role at Istripoint focuses on enhancing the promotion of the company's laundry services. This position aims to drive customer acquisition growth, run impactful marketing campaigns, oversee social media activities, forge business partnerships, and boost overall sales while nurturing strong relationships with clients.

Responsibilities

• Promote laundry service offerings to enhance visibility and attract new customers.
• Design and implement strategic marketing campaigns targeting growth objectives.
• Manage social media channels to increase brand engagement and lead generation.
• Build and maintain collaborative partnerships to expand business reach.
• Drive monthly sales and revenue increase through focused marketing efforts.
• Maintain strong relationships with customers to support retention and satisfaction.

Key Performance Indicators

• Growth rate of new customer acquisition.
• Customer retention metrics.
• Monthly sales and revenue increments.
• Return on marketing investment (ROMI).
• Social media engagement levels and lead acquisition.
• Brand awareness and overall customer satisfaction scores.

Qualifications and Skills

• Bachelor's degree in Marketing, Business Administration, or equivalent disciplines.
• 3 to 5 years of professional experience in marketing, ideally within laundry, retail, hospitality, or service sectors.
• Proficiency with digital marketing technologies and social media management.
• Familiarity with CRM platforms and strategies to engage customers effectively.
• Excellent skills in communication, negotiation, and presentations.
• Strong analytical thinking and problem-solving capabilities.
• Ability to independently handle multiple projects simultaneously.