Marketing Executive

About the Role

We are looking for a dynamic Marketing Executive who combines creativity and analytical skills to boost our brand presence and drive qualified leads. The successful candidate will skillfully craft engaging marketing campaigns across multiple channels, confidently handle AI tools to enhance productivity, and uphold brand consistency throughout all outputs. Joining our team guarantees a lively atmosphere — snack lovers especially welcomed!

Key Responsibilities

• Design, conceptualize, and implement multi-channel marketing campaigns including digital advertising (notably LinkedIn Ads), social media, website content, electronic direct mail (EDM), and printed materials like brochures, flyers, labels, and catalogs, all aligned with brand standards.
• Manage the social media content calendar, scheduling, follower engagement, performance monitoring, lead tracking, and prepare quarterly performance analyses.
• Create marketing collateral by collaborating closely with internal teams, requiring strong graphic design and video production abilities.
• Develop and execute EDM campaigns involving copywriting, layout design, contact list segmentation, and detailed performance reporting.
• Leverage AI tools such as Claude AI along with agentic workflows to accelerate content creation, research, and reporting; candidates should be proficient in constructing and improving prompts and workflows independently.
• Maintain and update website content regularly.
• Oversee the product library ensuring accurate and efficient management of digital assets.
• Collaborate with various internal departments to maintain unified brand messaging and ensure successful campaign delivery.
• Perform additional tasks and projects as assigned that support company objectives.

Qualifications and Experience

• Minimum of one year experience in marketing or design roles.
• Diploma or Degree holders are encouraged to apply.
• Ability to independently conceptualize ideas and produce design mockups.
• Strong analytical skills to interpret campaign metrics effectively.
• Excellent interpersonal communication and teamwork capabilities.
• Experience using Wix platform; knowledge of SEO and SEM is beneficial.
• Familiarity with Claude AI systems and agentic workflow setups is a plus.
• Proven experience with digital advertising, specifically LinkedIn Ads.

Additional Requirements

• Self-motivated and capable of working productively with little supervision.
• Stress resilient with effective cross-department communication skills to gather necessary information promptly.
• Highly detail-oriented and meticulous in task execution.
• Sound judgement regarding visual content appropriateness before publication.