नोकरीचे वर्णन

About the Role

We are seeking a Lead Marketing Analyst based in Ireland to drive marketing analytics in a global, data-focused organization. This exciting position offers the chance to convert complex marketing data into valuable insights that guide business growth and improve campaign effectiveness. The role involves advanced analytics, experimentation, forecasting, and performance evaluation to enhance strategic decision-making.

Key Responsibilities

Own and maintain marketing analytics workflows, reporting frameworks, dashboards, and data quality standards.
Track and analyze major marketing and business performance metrics to detect trends, identify risks, and discover growth opportunities.
Perform root cause analyses and offer data-driven suggestions to increase marketing efficiency.
Design, prioritize, and assess A/B tests and marketing experiments to support acquisition, retention, and engagement goals.
Create and refine predictive models for attribution, forecasting, customer segmentation, and budget distribution.
Look for automation possibilities to optimize analytical processes and pursue continuous improvement.
Advance marketing measurement methods and establish best practices in analytics and reporting.
Partner with cross-functional teams to translate business needs into analytical solutions aligned with strategic targets.

Candidate Requirements

A degree in mathematics, statistics, economics, computer science, or related quantitative disciplines.
Advanced skills in SQL for extracting, analyzing, and reporting data.
Proficiency with Google Sheets, including pivot tables and complex data manipulation.
Strong knowledge of statistics, experimental design, and A/B testing techniques.
Demonstrated experience in marketing analytics and predictive modeling.
Excellent analytical and problem-solving skills combined with a business-focused perspective.
English language skills at B2 level or higher.

Preferred Qualifications

Familiarity with Python or R for statistical analysis and data modeling.
Experience in developing automated reporting and analytics workflows.
Understanding of marketing experimentation frameworks and incrementality measurement approaches.
Experience working with attribution models, paid acquisition channels, and platforms like Google Ads or Meta Ads.

Benefits and Additional Information

Work fully remotely on a full-time basis.
Receive 7 extra wellness days annually to support your health and well-being.
Participate in an employee referral bonus program with payouts up to $5,000.
Full coverage for professional training, certifications, and international conferences.
Access to corporate discounts on English language courses.
Healthcare assistance including reimbursement for medical expenses or insurance where applicable.
Support for home office or coworking space expenses to enhance your workspace.
Provision of essential work equipment and assistance with workplace needs based on your location.
Engage in an internal employee recognition program offering rewards, extra time off, merchandise, and team activities.
Be part of a diverse, global, and collaborative remote work environment.

Lead Marketing Analyst