Graphic & Web Designer

About the company

Idea Kraft is a forward-thinking creative agency that helps brands and people connect through intentional design and well-crafted digital experiences. The team values collaboration, strong craftsmanship, creativity, and work that feels meaningful. It supports a wide range of clients, from neighborhood businesses to major brands, delivering visual and digital solutions designed to create a lasting impression. The company also places importance on developing talent, supporting professional growth, and keeping pace with evolving design trends and digital practices.

Role overview

The company is hiring a flexible and skilled Graphic & Web Designer to strengthen its creative team. This position plays a key role in building clients’ visual identities and digital presence, covering everything from brand systems to responsive, user-focused websites. You will work closely with senior designers and project managers to produce consistent, inventive design work across web, print, and digital channels. The role is open to candidates who are excited by both graphic and web design, pay close attention to detail, and are comfortable contributing ideas that improve the team’s creative output. The position can be performed from the Binghamton, NY office or remotely within New York State.

Responsibilities

• Build attractive, responsive websites and landing pages from the initial concept stage through final handoff.
• Develop wireframes, user journeys, and interactive prototypes in Figma for development planning and stakeholder review.
• Create and refine UI components, email designs, and digital campaign creative to maintain consistency and ease of use.
• Use UX best practices to improve usability, strengthen the user experience, and support better conversion performance.
• Create logos, brand identities, and visual systems customized to each client’s needs.
• Produce print and digital marketing materials such as ads, brochures, social graphics, and presentations.
• Ensure brand consistency across all client touchpoints by working within established brand guidelines.
• Work with senior designers and cross-functional teams to deliver unified, high-quality creative output.
• Keep design files organized in Dropbox and monitor tasks and project progress in Asana.
• Respond to client and internal feedback constructively and complete revisions within agreed deadlines.
• Stay current with design trends, web standards, and new tools to bring fresh ideas into ongoing work.

Requirements

• A degree or diploma in Graphic Design, Web Design, Interaction Design, or equivalent hands-on experience.
• A strong portfolio that demonstrates web design work such as landing pages, responsive layouts, or full website projects.
• Advanced skills in Figma for wireframing, prototyping, and UI design.
• Working knowledge of Adobe Creative Suite, including Photoshop, Illustrator, and InDesign.
• Basic HTML and CSS knowledge to communicate effectively with developers and make small front-end updates.
• Solid understanding of UX/UI principles, responsive design, and web accessibility.
• Strong foundation in typography, color theory, grid systems, and visual hierarchy.
• Excellent time management and the ability to juggle multiple projects at once.
• Clear communication skills and the ability to apply feedback efficiently.
• Bonus skills include experience with Webflow, WordPress, or Squarespace.
• Additional bonus points for motion graphics, animation, or video editing experience using After Effects or Premiere Pro.

Benefits

• Supportive, collaborative creative culture where contributions are recognized.
• Guidance and mentorship from experienced senior designers.
• Opportunities to grow professionally and sharpen skills in both web and brand design.
• Exposure to a broad mix of clients and industries, leading to varied project work.
• Competitive pay package aligned with experience and skills.
• Flexible working options, including remote work within New York State.
• Access to modern tools and resources that support the design process.

Equal opportunity

The employer maintains an inclusive hiring approach and welcomes candidates from all backgrounds. Hiring decisions are made without discrimination based on race, ethnicity, gender, age, sexual orientation, disability, or any other protected characteristic.