Digital Media Specialist

About DAC

DAC is a global full-funnel performance media agency committed to producing transformative outcomes. Our expertise covers SEO, paid media, creative production, analytics, and local optimization. By blending the brightest talent with innovative technology, we deliver integrated campaigns powered by AI, data, and creativity, engaging audiences from global scales down to individual locations.

Position Overview

The Digital Media Specialist will plan, develop, and implement integrated digital advertising initiatives for key DAC clients. This role encompasses managing paid search, paid social, online video (OLV), display, and additional channels central to DAC's core services.

Key Responsibilities

• Develop expertise in biddable paid media platforms.
• Generate comprehensive weekly and monthly reports summarizing paid media channel performance.
• Collaborate effectively and communicate with internal teams and external partners.
• Continuously monitor and analyze paid search and display campaigns to enhance and expand them aligned with client objectives.
• Create, launch, optimize, and manage paid search and display campaigns across Google Ads, Bing, YouTube, Facebook, Pinterest, and other relevant platforms.
• Conduct testing of search ad copy and banner ads to improve campaign performance.
• Research keywords, placements, and markets to augment current and new campaigns.
• Implement conversion tracking in coordination with the Marketing Science team; gain proficiency in campaign trafficking through CM360 and understand Google Analytics intricacies.
• Perform quality assurance on campaign setups and post-launch assessments.

Required Qualifications

• 2–4 years' practical experience managing paid search, social, display, and video campaigns, preferably within a performance media agency.
• Experience handling client relationships, shaping strategies, and delivering client presentations.
• Strong communication skills, including the ability to simplify messages and tailor communication to diverse audiences.
• Proficiency in third-party bid management tools such as DoubleClick and Kenshoo.
• Capability to build campaign architectures in Google and Microsoft Ads that reflect client objectives and industry best practices.
• Skill in generating reports and deriving insights related to campaign performance.
• Accuracy in monitoring and adhering to budgets across multiple campaigns and platforms.
• Competence in providing traffic and cost estimations.
• Experience designing campaigns that cover multiple geographic locations and business lines.
• Expertise in linking campaigns to conversion-focused, scalable landing pages with high relevance.
• In-depth knowledge of ad copy and extension testing.
• Advanced understanding of features in Google Ads and Microsoft Ads and their strategic application in campaigns.
• Ability to manipulate data using Excel functionalities such as VLookups, Pivot Tables, and chart creation for data visualization.
• A strong sense of ownership, meticulous attention to detail, and persistence in campaign execution.

Benefits

• Opportunity to collaborate with top-tier clients and gain exposure to leading performance marketing tools.
• Inclusive and innovative global culture emphasizing curiosity and transparency.
• Competitive salary and comprehensive health coverage.
• Substantial paid time off, wellness programs, and parental leave.
• Retirement savings plans.
• Continuous learning and professional growth options.
• A supportive, casual, and collaborative workplace environment.

Work Environment and Additional Information

This position requires working onsite at the Chicago, IL office three days per week; remote work is not provided for this role.

DAC values equal opportunity employment and is committed to nondiscrimination across all protected classes. Accommodations during the hiring process are available upon request.

Compensation is influenced by factors including location, education, skills, experience, and organizational budget. The salary range for this role is approximately $55,000 to $75,000 annually, reflecting base pay within the broader benefits and remuneration package.