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About Lume and Mando

Established in 2017, Lume is a pioneering personal care brand focused on normalizing body odor beyond underarms by offering extremely effective odor-control products. The brand leads the whole body deodorant category with items such as anti-perspirants, aluminum-free deodorants, body washes, creams, cleansing bars, and laundry sprays. Developed with OB/GYN expertise, Lume products use skin-friendly ingredients, suitable even for sensitive areas, and are often described by customers as transformational. In late 2022, Lume extended its expertise with Mando, a men's personal care line providing whole body deodorants, body washes, and more, designed to empower men to confidently tackle their busy days.

Lume and Mando operate under Mammoth Brands, a modern consumer packaged goods company also responsible for brands like Harry's, Flamingo, and Coterie. Dedicated to "Creating Things People Like More," Mammoth Brands supports entrepreneurial culture while impacting communities positively, having donated over $20 million through nonprofit partnerships.

Role Overview

We seek a dynamic Creative Strategist to lead the creative vision for Mando's advertising efforts. This role involves full ownership of creative processes including ideation, briefing, managing creator operations, and final approvals across diverse ad formats such as still images, B-Roll, and partnership or user-generated content ads. Working closely with senior creatives, you will grow quickly, hold significant responsibility from the outset, and benefit from mentorship by top industry professionals.

Responsibilities

Lead creative development for Mando ads across mediums including concept generation, briefing, and approval with senior strategy support.
Collaborate on TV campaigns by aiding agency selection and co-leading creative evaluations alongside senior strategists.
Manage all aspects of creator operations for partnership and user-generated content, covering sourcing, briefing, contracting, payment, and whitelisting.
Invent original ad concepts, hooks, and scripts, soliciting feedback from senior strategists to refine ideas.
Quickly re-edit and remix existing advertisements to produce numerous creative variants under tight deadlines.
Partner with video editors to convert existing footage into new ads, clearly communicating creative directions and reviewing with a critical eye.
Independently cut and produce ads as needed, demonstrating versatility when dedicated editors are unavailable.
Rapidly learn and adapt to new tools such as AI creative platforms, editing software, and analytics tools to enhance creative output.
Maintain customer insight by monitoring ad performance, audience comments, and product reviews to guide creative decisions.

Candidate Profile

A unique fusion of strong creative sensibility and technical execution skills.
Prepared to fully own a brand's creative direction with proven understanding of strategic creative excellence.
Customer-focused with a mindset prioritizing audience understanding before messaging.
Proactive and resourceful operator who acts decisively without waiting for instructions.
Efficient and quality-conscious while managing fast-paced work environments.
Engaged with AI and emerging creative technologies, eager to learn and implement new tools.
Comfortable navigating ambiguity using limited briefs, raw footage, or open-ended challenges.
Excellent communicator adept at receiving and integrating creative feedback constructively.

Required Qualifications and Experience

Between 3 to 5 years in creative strategy, content creation, performance marketing, or related disciplines.
Demonstrated experience managing creative ownership for a brand or product line.
Hands-on video editing experience with software such as Adobe Premiere, CapCut, or DaVinci Resolve.
Strong background in direct-response or performance advertising with focus on conversion effectiveness.
Proficiency in handling end-to-end creator operations including sourcing, briefing, contracts, and permissions is desirable.
Familiarity with AI-based creative tools like AdCreative.ai, Midjourney, or Runway considered a plus.
A portfolio showcasing diverse creative work including concepts, scripts, and video edits reflecting creative thought process and output.

Why Join This Role

You will be the key creative leader for all growth-related campaigns for Mando, a $50M+ challenger brand disrupting the men's deodorant market dominated by dated approaches. Mando offers innovative, clinically proven whole body deodorants with 72-hour odor protection. Working alongside a talented creative team, you will have the opportunity to make strategic creative decisions, accelerate your skill growth, and influence a widely used brand.

Benefits and Work Culture

Medical, dental, and vision insurance coverage.
401(k) retirement plan with company match.
Equity participation within Mammoth Brands.
Flexible working hours and paid time off policies.
Learning and development stipend to support skill growth.
Generous sabbaticals: 4 weeks after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years of service.
Parental leave with 20 fully paid weeks for birthing parents and 16 fully paid weeks for other paths to parenthood.
Engaging in-person and virtual social events including rooftop parties and team-building activities.
Complimentary products from the company's brand portfolio.

The company operates on a hybrid model with in-office presence required Tuesday through Thursday in its spacious SoHo office featuring stocked kitchens, regular catered meals, and a convivial work environment without excessive video meetings.

Diversity Commitment

Mammoth Brands is dedicated to cultivating an inclusive workplace that embraces diverse backgrounds and perspectives, ensuring equal employment opportunities regardless of race, gender, religion, age, disability, veteran status, or any other protected characteristic. The company also manages visa sponsorships collaboratively with immigration counsel if required.

Creative Strategist

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