Copywriter & Content Creator

About the Role

We are seeking a proactive Copywriter & Content Creator to become a valuable member of our Marketing Team at eXtra (United Electronics Co.) located in Al Khobar, Eastern, Saudi Arabia. This position focuses on producing compelling marketing content that aligns with company standards and supports customer engagement throughout the retail experience.

Key Responsibilities

• Develop marketing content adhering to company guidelines, tone, language standards, and approved campaign messages across various channels.
• Create audience-focused content that attracts attention, clearly communicates value, and enables customer engagement throughout the retail journey.
• Maintain high-quality content through meticulous editing, fact verification, collaboration across departments, and continuous enhancements driven by performance data.
• Review, edit, and proofread materials for digital, social, CRM, e-commerce, print, and in-store mediums ensuring brand consistency and accuracy.
• Ensure all content respects brand voice, language integrity, factual correctness, legal standards, and cultural sensitivity.
• Generate innovative copy and mobile-first video ideas for campaigns, product launches, promotions, and ongoing content.
• Craft headlines, captions, scripts, product descriptions, landing pages, emails, SMS, and point-of-sale content adapted by channel and audience segment.
• Customize written and video content considering platform trends, format, target customer segment, and stage in the customer journey.
• Verify all product, price, offer, legal terms, promotional accuracy, usage rights, and approvals before content is published.
• Convert content briefs into cohesive materials working closely with Marketing Communications, Design, Digital, CRM, E-commerce, retail stores, agencies, and other partners.
• Manage content briefs, deadlines, delivery of publication-ready materials, SEO application, and performance optimization.
• Collaborate extensively with MarCom, creative teams, digital specialists, commercial departments, and agency partners.

Required Qualifications and Skills

• 1 to 2 years of professional experience in copywriting, content creation, or a related field.
• A portfolio showcasing short and long-form writing as well as social video scripting, filming, or editing abilities.
• Preferably holds a Bachelor's degree in Marketing, Communications, English, Journalism, or similar disciplines.
• Exceptional skills in writing, editing, proofreading, grammar, and storytelling.
• Proficient written English with Arabic copywriting or localization skills considered an advantage.
• Experience with content across social media, websites, e-commerce platforms, email/CRM systems, paid media, and in-store displays.
• Basic abilities in mobile video filming and editing tools such as CapCut, Adobe Premiere Pro, or similar software.
• Fundamental knowledge of SEO principles, platform best practices, and content performance tracking.
• Understanding of retail marketing dynamics including promotions, customer journeys, product messaging, and rapid campaign timelines.
• Familiarity with content management tools, collaboration platforms, and AI-assisted writing tools balanced by thorough human oversight.