Content Creator and Editor (m/w/d)

About the Role

Join THE WANTS SOCIAL, a Cologne-based agency specializing in digital-first brand marketing and social-first storytelling for renowned national and international brands in fashion, lifestyle, and consumer sectors. As a Content Creator and Editor, you will lead the development and execution of engaging content primarily for TikTok, Instagram, and other relevant social platforms, blending creativity, strategy, and technology.

Key Responsibilities

• Design innovative social-first concepts tailored to platforms like TikTok and Instagram.
• Create detailed scripts, storyboards, and shot lists for content days, campaigns, events, and ongoing content.
• Translate ideas into platform-optimized, efficiently producible content formats and variants.
• Collaborate closely with Strategy, Creative, and Social Media teams in preparing productions.
• Lead the on-set realization of creative concepts independently.
• Produce high-quality social media content by capturing content during various productions such as campaigns, events, and creator productions.
• Ensure superior visual composition, dynamic shots, and compelling social-first storytelling with an emphasis on retention and platform mechanics.
• Edit social media content autonomously using CapCut and other editing tools, integrating music, sound design, subtitles, motion graphics, and animations adhering to brand identities.
• Adapt content for multiple formats and versions, utilizing creative libraries and platforms like Artlist and Epidemic Sound.
• Harness AI tools throughout the production cycle—from ideation through post-production—employing applications such as Flora, ChatGPT, Claude, Artlist AI, and similar software.
• Continuously improve AI workflows, explore new AI-driven content production opportunities, and inject innovative ideas into the team.

Candidate Profile

• Hands-on experience producing and editing social-first content.
• Proficient use of CapCut and familiarity with additional editing and AI tools.
• Keen insight into storytelling, visual language, editing techniques, and platform-specific staging.
• Strong understanding of content design and execution for TikTok, Instagram, and similar social media platforms.
• Ability to independently convert creative ideas into polished brand-aligned content.
• Structured, responsible, and solution-focused working approach with high quality standards.
• Enthusiasm for experimenting with new technologies and formats, as well as pragmatically refining existing processes.
• A collaborative team player ready to work closely with Strategy, Creative, Social Media, and Account Management units.
• Willingness to assume ownership and accountability for production and delivery phases.

Benefits

• Work alongside a motivated, youthful team passionate about social media, content creation, and innovative technologies.
• Diverse content productions for exciting brands in fashion and lifestyle.
• Freedom to develop creative ideas, propose new formats, and manage tasks independently.
• Access to modern editing and AI tools with opportunities to shape workflows actively.
• Close cooperation with multiple departments ensuring quick decision-making and direct communication.
• Flexible mobile work options up to two days weekly and eligibility for up to five days of EU workation.
• Generous leave entitlement: 30 vacation days plus additional leave on Rose Monday and half-days on Christmas Eve and New Year's Eve.
• Benefits including Urban Sports Club membership, regular team gatherings and events.
• Discounts: 40% off on THE WANTS SHOES and exclusive offers with select partners.

About THE WANTS SOCIAL

We are a Cologne agency dedicated to making brands become loved through social-first storytelling and strategic brand guidance, creating authentic content and vibrant communities. Our team combines expertise in account management, channel management, and influencer relations to craft cross-platform branding strategies that foster genuine brand loyalty.