नोकरीचे वर्णन

About the Role

City Cast is searching for a Brand Design Lead to direct the visual identity of the brand across its expanding network of local media platforms. This role primarily focuses on maintaining brand uniformity, enhancing revenue storytelling, ideating campaign marketing, and supporting sales enablement.

The Brand Design Lead will be responsible for establishing and maintaining City Cast's internal and external design guidelines to ensure a consistent, cohesive, and polished brand representation across Marketing, Revenue, Editorial, Membership, and local teams.

Key Responsibilities

Oversee and sustain City Cast’s visual branding standards nationally and locally across various channels including editorial, marketing, membership, revenue, events, and digital platforms.
Act as the final authority approving branded materials used internally and externally to ensure alignment with leadership-driven brand directives.
Balance consistency of brand representation with flexibility to reflect local identities.
Convert brand strategy into clear design systems, templates, and guidelines.
Collaborate with leadership and contractors to advance the visual identity as the organization evolves.
Design and maintain all sales-related assets including media kits, pitch decks, one-pagers, sponsorship presentations, and other GTM materials to aid the revenue team in effective storytelling and partner engagement.
Create scalable materials enabling sales teams to present City Cast clearly and compellingly to advertisers and sponsors.
Produce campaign toolkits adaptable for multiple cities, guiding marketing activities across channels such as email, social media, web, events, and paid media.
Support various campaigns including audience growth, membership drives, live events, and local activations with rapid ideation and execution while maintaining design excellence.
Develop reusable templates and design systems for internal use, creating self-service options for local teams to meet design needs without compromising brand integrity.
Manage design request workflows, clarify project scopes, timelines, and deliverables, coordinating between design and non-design stakeholders.
Supervise contract and freelance designers, clearly scoping projects, reviewing work for quality and brand compliance, and balancing multiple competing requests.

Qualifications & Experience

Six or more years of professional design experience, ideally involving brand systems, marketing design, sales collateral, media, publishing, or consumer-focused mission-driven brands.
An impressive portfolio demonstrating exceptional visual storytelling, typography, layout skills, brand consistency, and execution across multiple channels.
Proven ability creating sales enablement materials such as pitch decks, GTM assets, media kits, and partner-facing documents.
Strong comprehension of how design influences business objectives including audience expansion, revenue growth, brand trust, and partner narratives.
Excellent communication skills to effectively explain design and branding concepts to non-designers and provide constructive feedback to collaborators and contractors.
Familiarity with brand systems and flexibility in adapting creative content across various formats, markets, or sub-brands.
Adept at balancing speed and quality without sacrificing design clarity and consistency.
Confidence in acting as a brand guardian while maintaining a collaborative, adaptable, and solution-driven approach.
Experience managing design workflows, requests, templates, and digital asset libraries.
Comfortable with design tools such as Figma, Adobe Creative Suite, Canva, Google Slides, and template-driven platforms.
Good judgment and diplomacy with an ability to assertively negotiate priorities, scope, and deadlines when necessary.

Portfolio Submission

Applicant portfolios should demonstrate:

Brand system development or adaptations across diverse channels.
Creation of sales, pitch, media kits, GTM, campaign, or partner-oriented materials.
Multi-format design outputs including digital, social, email, web, presentations, or event collateral.
Examples where business or marketing objectives were translated effectively into visual design systems or campaigns.

Preferred Background

Experience in media, publishing, audio, local journalism, entertainment, or managing multi-market brands.
Background designing for revenue, sponsorship, advertising, or B2B partnership teams.
Proficiency producing high-quality Google Slides or pitch decks for executives, sales teams, or external partners.
Track record managing freelancers, contractors, or external creative vendors.
Experience building scalable templates and self-service design solutions for non-designers.

Compensation & Benefits

This is a full-time remote position offering an annual salary ranging from $95,000 to $110,000 based on experience. City Cast provides excellent benefits and fosters an inclusive work environment committed to diversity and equity.

About City Cast

City Cast operates a distinctive network of daily local news podcasts in numerous cities nationwide, supplemented by email newsletters and websites to keep communities informed. Current cities include Chicago, DC, Denver, Las Vegas, Madison, Nashville, Philadelphia, Pittsburgh, Portland, Salt Lake City, Seattle, and the Twin Cities.

Brand Design Lead