Associate, Search Experience & Content Specialist

About Singtel

Singtel is leading the way in integrating technology with purpose by creating an AI-first telecommunications company for the future. We connect individuals, enterprises, and communities with trusted networks and cutting-edge digital services, including AI, 5G+, cloud, cybersecurity, data centers, and digital platforms. Our innovations transform everyday experiences in mobile, broadband, entertainment, and lifestyle services while enabling enterprises to leverage next-generation technologies globally.

At Singtel, your contributions drive tangible outcomes in solving critical challenges, advancing digital infrastructure, and developing secure, AI-enabled solutions for diverse communities and digital ecosystems. Our culture emphasizes continuous innovation and learning, supporting your career growth alongside meaningful impact.

Key Responsibilities

• Conduct SEO and Answer Engine Optimization (AEO) audits using various SEO tools to assess website health, crawlability, metadata, structured data, and readiness for AEO.
• Identify and propose improvements to enhance online SEO, answerability, and content visibility across search and answer-focused platforms.
• Collaborate with the Marketing Communications (Marcom) team to strategize keywords, meta tags, and answer-centric content for upcoming campaigns.
• Partner with eMarketing and Product teams to comprehend primary focus areas, user intent, and recurring customer queries.
• Align SEM strategies by coordinating with Marcom to ensure effective synergy between paid and organic search efforts.
• Stay current with search algorithm updates, advancements in generative search, and emerging SEO/AEO techniques.
• Implement SEO/AEO enhancements such as keywords, meta tags, structured data/schema markup, FAQ content, and other optimizations through the Content Management System (CMS), specifically Adobe Experience Manager (AEM).
• Optimize webpage content, headings, and internal linking structures to ensure clarity and navigability for search and answer engines.
• Coordinate with the technical/online development squad to deploy SEO/AEO-friendly technical improvements.
• Establish success metrics and collaborate with the data team to measure traffic, search rankings, and answer visibility pre- and post-implementation.
• Analyze correlations between website traffic, user engagement, and sales results following SEO/AEO implementations to refine strategies accordingly.
• Develop and maintain an SEO/AEO dashboard to continuously identify opportunities for optimization.

Required Qualifications and Skills

• Bachelor’s degree in Business or Information Technology.
• Minimum one year of experience implementing SEO/AEO strategies or optimizing content.
• At least two years of experience providing webmaster or configuration support.
• In-depth knowledge of SEO and AEO concepts, methodologies, and best practices.
• Proficiency with Adobe Experience Manager (AEM) CMS platform.
• Basic understanding of online technologies related to website management.
• Familiarity with metadata standards, structured data/schema markup, and CMS publishing workflows.
• Sound comprehension of eCommerce and digital business environments.
• Skills in researching search intent, keywords, and customer questions to inform content development.
• Expertise in conducting content audits, planning FAQ/answer-focused content, and tracking performance outcomes.

Join Our Team

If you are eager to embrace new opportunities and drive impactful digital marketing initiatives, join Singtel to pioneer innovative solutions and accelerate your professional growth in a culture that values meaningful work and continuous learning.