Acquisition Manager

About the Role

The Acquisition Manager at Ujjivan Small Finance Bank, based at the branch in Pattukkottai, Tamil Nadu, primarily focuses on acquiring new customers for liability products from the open market and assisting unsecured loan sales for converting existing borrowing customers into liabilities. The role involves enhancing relationships with current clients through cross-selling relevant banking products and services tailored to customer profiles, as well as promoting the use of alternate banking channels such as ATMs and banking correspondents.

Key Responsibilities

• Achieve targets related to liability product acquisition and conversion of existing customers.
• Identify and acquire customers meeting product criteria using leads from branch staff, personal networks, customer referrals, and alternate channels.
• Maintain and manage the prospects database, personally contacting selected prospects to build relationships.
• Collaborate with CRS-Unsecured Loans team in the field to encourage conversion of customers to liability products.
• Cross-sell secured loan products by providing quality leads to loan officers.
• Share customer feedback and insights with the Sales Manager for Liability products.
• Deliver courteous and professional customer interactions, addressing queries on accounts, fixed deposits, remittances, and third-party products efficiently.
• Reduce customer dormancy and attrition through sustained engagement.
• Assist customers in filling account opening forms, verifying KYC documents, and ensuring documentation compliance.
• Promote and train customers in the use of alternate channels like ATMs and BCs.
• Remain knowledgeable about liability and other branch products to support customer service and internal training efforts.

Required Qualifications and Skills

• Graduate degree, preferably in commerce or related disciplines.
• Minimum three years of experience, ideally in sales roles.
• Certifications such as AMFI or IRDA are mandatory.
• Knowledge of retail banking products and documentation.
• Strong compliance awareness with KYC and related processes.
• Fluency in the local language for effective communication.

Behavioral and Functional Competencies

• Excellent customer service and courteous communication manner.
• Effective time management and selling abilities.
• Skillful in telephonic cold calling and willingness to travel or relocate as business needs arise.
• Strong planning, organization, and execution skills.
• Competence in building and managing customer relationships with a customer-centric focus.

Additional Information

• Reports directly to the Branch Sales Manager of Branch Banking.
• Responsible for meeting financial targets such as CASA, CA, SA, and TD book as assigned by the branch.
• The role requires adherence to training requirements including mandatory training days and performance appraisal timelines.