Website Manager

About Aarti Apparels (Walk n Wear)

Aarti Apparels, located in Chandigarh, is a fashion brand dedicated to providing stylish, affordable, and comfortable clothing. Serving customers through both brick-and-mortar and online platforms, the company focuses on enhancing its digital footprint and e-commerce capabilities with a strong commitment to quality, customer service, and timely delivery.

Role Overview

The Website Manager position is a full-time role based in Chandigarh responsible for managing the daily operations of the company’s website. This involves updating product catalogs, curating content, ensuring the accuracy of pricing and inventory, and collaborating with design, marketing, and sales teams to optimize user experience. The role requires monitoring website performance metrics, troubleshooting content or technical issues, executing small web projects, maintaining brand coherence, and proposing enhancements to improve conversion rates and customer engagement.

Key Responsibilities

• Manage and update product listings and website content, making sure information remains correct and brand-appropriate.
• Coordinate with design, marketing, and sales departments to improve website usability and support digital campaigns.
• Track and analyze website performance data, user behavior, and sales conversion to inform strategies.
• Identify and resolve website issues through collaboration with internal and external teams.
• Plan and implement minor web projects and maintain a consistent brand image across the site.

Required Skills and Qualifications

• Proficient in content management, including timely updates and page maintenance aligned with branding.
• Experience using web analytics and e-commerce platforms to assess traffic and conversion metrics.
• Project management abilities to manage tasks, deadlines, and communication among cross-functional teams.
• Basic understanding of web design principles to support layout, navigation, and user experience improvements.
• Familiarity with CMS tools such as WordPress, Shopify, or equivalents; basic HTML and CSS knowledge preferred.
• Excellent organizational skills with a keen eye for detail, capable of managing multiple priorities in a dynamic environment.
• Strong communication skills for effective collaboration across various departments.
• A bachelor's degree in Information Technology, Computer Science, Marketing, Business, or a related discipline, or equivalent practical experience in website management or e-commerce.