Visual Merchandiser

Position Objective

• Responsible for designing, implementing, and communicating visual concepts that effectively promote the brand, products, and services within the store environment.
• Provide training and ongoing coaching to store staff to execute merchant-based visual presentations and manage daily, weekly, and seasonal merchandising activities.

Key Responsibilities

• Maintain brand identity by ensuring consistent and attractive presentations in windows and in-store displays that also leverage commercial sales opportunities.
• Apply brand-specific visual merchandising standards accurately.
• Coordinate store displays aligned with brand guidelines and strategic direction.
• Develop and adjust floor plans to maximize visual appeal and customer engagement.
• Organize merchandise, signage, fixtures, and layout according to in-store guidelines.
• Photograph each merchandising update for documentation purposes.
• Utilize creative lighting techniques for window displays to enhance appeal.
• Optimize placement of new product lines and refresh merchandise in response to emerging trends.
• Design store layouts based on category segmentation for better navigation.
• Ensure proper merchandising techniques are applied to all items.
• Gather and assess feedback regarding merchandising from various sources.

Other Responsibilities

• Collaborate closely with operations and brand management teams to drive sales growth.
• Partner with Visual Merchandising Manager and sales personnel to meet commercial targets.
• Participate in the pre-opening activities for new stores and conduct visits to confirm adherence to brand standards.
• Conduct market research on current trends and lifestyle influences to inform visual strategies.