ജോലി വിവരണം

Role Overview

As a TikTok Shop Manager, you will be entrusted with establishing and managing our client's TikTok Shop from inception through continual operation, including account setup, product catalog management, daily order processing, advertisement oversight, affiliate program administration, and monthly performance analysis. The ideal candidate has comprehensive experience managing an end-to-end TikTok Shop, proficient with Seller Center tools.

Shop Setup & Configuration

Design the shop's profile by setting up the name, logo, banners, product categories, and storefront layout via Seller Center.
Create an engaging and keyword-optimized bio and shop description.
Connect TikTok Business or Marketing Accounts to enable shoppable content.

Review products for compliance with TikTok's prohibited and restricted items, advising clients accordingly.
List products individually or through bulk uploads or Shopify syncs with optimized titles, detailed descriptions, and quality imagery and videos.
Establish SKUs, variants, pricing, and inventory in coordination with clients; submit products for TikTok approval and resolve any listing issues.
Conduct test transactions to verify order and fulfillment flow.

Configure Fulfilled by Merchant (FBM) settings: warehouse, pickup, returns, shipping rules, and carriers.
Configure Fulfilled by TikTok (FBT): enroll products, prepare shipments, and establish free shipping options.
Integrate TikTok channel app for Shopify users for live inventory and order sync.
Publish compliant return policies and draft third-party logistics plans for inventory.

Set up customer service workflows, including notifications, FAQs, saved responses, return and refund procedures, and escalation paths.

Link TikTok Ads Manager, initiate GMV Max campaigns with defined ROIs and budgets, and configure Search Ads targeting relevant keywords.
Implement TikTok Pixel for external traffic; create welcome offers, coupons, and launch discounts in Seller Center.

Activate and manage the Affiliate Center, coordinate commission structures, creator briefings, and free product sampling strategies with the Affiliate/Creator team.

Ongoing Management & Operations

Respond to buyer inquiries within 12 hours; oversee order processing and fulfillment.
Manage returns, refunds, product comments, and monitor shop health metrics daily.

Conduct weekly reviews of GMV Max campaigns, creatives, inventories, and Search Ads performance; update product details and respond to reviews.

Generate monthly performance reports analyzing GMV, orders, costs, revenue, affiliate ROI, and reconciliations.
Regularly audit shop health, warehouse inventories, and keep abreast of TikTok policy and ad format updates.

Quarterly strategy includes setting growth targets, catalog expansions, fulfillment optimization, and technology audits.

Manage crisis situations including policy violations, fulfillment issues, and disputes with root cause analysis and corrective actions.

Required Experience and Skills

Demonstrable experience running TikTok Shops via Seller Center end-to-end.
Expertise in TikTok advertising products such as GMV Max and Search Ads.
Knowledge of fulfillment methods including FBM and FBT, warehouse management, and related fee structures.
Experience with affiliate and creator programs and e-commerce platform integrations like Shopify.
Competence in operational analytics, P&L, customer service management, and inventory control.
Strong organizational, communication, and compliance capabilities.

Success Milestones

Within 30 days: complete shop setup, live product catalog, operational fulfillment, active GMV Max campaign, and affiliate program launch.
By 90 days: establish active affiliate creators, optimized ad campaigns, and consistent reporting.
Ongoing: maintain healthy seller metrics, quick message response, and steady growth in GMV.

Work Hours and Salary

The position operates remotely with core working hours from 8 am to 2 pm PST.
Salary range offered is between $700 and $900 per month.

TikTok Shop Manager