Social Media Manager

Company Overview

Founded in 2004, OLIVER is a pioneering firm specialized in designing, implementing, and managing bespoke in-house agencies and marketing ecosystems for brands worldwide. Partnering with over 300 clients across more than 40 countries, OLIVER delivers creative and efficient tailored marketing solutions. As a member of The Brandtech Group, OLIVER leverages cutting-edge AI technologies to transform creative workflows, enhance efficiency, and provide insightful decision-making capabilities.

Role Summary

The Social Media Manager role is based in Toronto, Canada with a hybrid work model. The primary responsibility is managing the day-to-day social presence of multiple consumer brands by ensuring content is platform-appropriate, resonates with target audiences, and is creatively engaging. The position requires strategy development, community management, performance analysis, and innovative brand positioning within current cultural contexts.

Key Responsibilities

• Create and maintain detailed social media playbooks outlining strategies for content, channels, and creative approaches per brand.
• Develop, publish, and optimize content including short-form videos, recipes, food-culture posts, and user-generated content tailored to brand voices and audience demographics.
• Grow and manage brand communities across major platforms such as Instagram, TikTok, Facebook, Pinterest, YouTube, Snapchat, and emerging networks by fostering genuine engagement and delivering consumer insights.
• Monitor social channels for customer service opportunities, respond to discussions on behalf of clients, and escalate issues when appropriate.
• Utilize social listening tools to identify relevant content opportunities, cultural trends, and emerging moments.
• Analyze monthly KPIs and produce performance reports with actionable recommendations.
• Collaborate with influencers, content creators, and community members to broaden organic reach and drive authentic audience interactions.
• Partner with media agencies to coordinate content and asset delivery for paid social campaigns.
• Manage content calendars balancing ongoing activity, campaign surges, and timely reactive posts.
• Work closely with cross-functional teams—including creative, strategy, insights, and production—to pursue new social media opportunities and support brand growth objectives.

Required Qualifications and Skills

• Demonstrated success managing end-to-end social media accounts and communities, preferably within an agency environment.
• Experience targeting multicultural audiences and working with natural or textured haircare, food brands, or comparable consumer products is highly beneficial.
• Strong content creation and copywriting abilities tailored to diverse brand voices and adaptable across multiple formats (e.g., concise copy for social posts and scripts for short videos).
• High proficiency with social platforms including Instagram, TikTok, Facebook, Pinterest, YouTube, Snapchat, and a keen interest in platform innovations.
• Familiarity with social analytics and listening software such as Hootsuite, Sprout Social, Brandwatch, or similar tools.
• Capability to handle multiple projects and brands simultaneously while maintaining quality standards.
• Proficient in Microsoft Office suite (Excel, Word, PowerPoint).
• Experience incorporating Generative AI tools for content ideation, copy drafting, and image generation to elevate output quality and efficiency.
• Ability to develop personalized AI workflows that optimize productivity without compromising brand integrity.
• Strong analytical and agentic mindset for breaking down complex briefs into clear, actionable strategies.
• Keen critical thinking to assess AI-generated content and enhance it with human creativity and brand-specific judgment.

Compensation

The estimated salary for this position ranges between 72250 and 80750 Canadian dollars per year. Actual pay will depend on factors such as location, experience, qualifications, and level of responsibility.

Company Values and Equal Opportunity Statement

OLIVER embraces a set of core values emphasizing ambition, imagination, inspiration, continuous learning, results orientation, and inclusivity. The company is an equal opportunity employer committed to fostering an inclusive environment that respects and values differences regardless of race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodiversity, disability, or other protected characteristics. OLIVER also pursues ambitious sustainability initiatives aligned with science-based emissions reduction targets, integrating environmental responsibility in all phases of its operations.