Social Media Manager

About Arambh Influence

Arambh Influence, based in Lucknow, Uttar Pradesh, is a comprehensive digital marketing agency delivering holistic solutions to amplify brands' visibility and impact. Their expertise ranges from strategic planning to hands-on execution, covering social media management, SEO, website development, performance marketing, influencer collaborations, content production, and brand shoots. By merging creativity with analytical insights, the agency builds integrated digital experiences to help brands succeed in competitive markets. They work closely with clients to promote swift yet sustainable digital growth.

Role Overview

The position of Social Media Manager is a full-time role located onsite in Lucknow. This role encompasses the planning, creation, and scheduling of content across various social platforms while maintaining consistent brand messaging aligned with campaign goals. Responsibilities include managing social media calendars, optimizing content to maximize reach and engagement, tracking and analyzing performance metrics, and refining strategies based on insights. Collaboration with internal teams and clients is essential to develop content strategies, coordinate with designers and writers, and support influencer and performance marketing efforts. Daily tasks involve community management, engaging with comments and messages, and staying updated with the latest platform trends and best practices.

Qualifications and Requirements

• Proficiency in Social Media Marketing and Optimization techniques to enhance and expand brand presence.
• Strong communication and writing abilities to produce clear, engaging, and brand-aligned content.
• Capability to devise content strategies, plan campaigns, and organize social media calendars in alignment with business objectives.
• Familiarity with analytics tools for monitoring performance and interpreting data to optimize strategies.
• Excellent organizational skills with keen attention to detail and capacity to handle multiple accounts or campaigns concurrently.
• Prior experience in social media management, digital marketing, or agency settings is advantageous.
• A bachelor’s degree in Marketing, Communications, Media, or related disciplines is preferred.
• Awareness of digital trends, influencer marketing, and platform-specific best practices is a plus.