Social Media Manager

About Voder_app

Voder_app is a technology-driven logistics platform dedicated to connecting customers and riders in real-time to provide secure, reliable last-mile delivery services. Operating around the clock, it specializes in quick and dependable solutions including packers and movers, courier parcel services across India, and pickup-and-drop offerings. The company is actively expanding into major cities across Karnataka, aiming to enhance convenience and innovation for both businesses and individual customers. Its platform is designed to transform supply chain processes for MSMEs by optimizing logistics costs, boosting performance, and supporting scalable growth. Moreover, Voder_app promotes inclusivity by generating meaningful opportunities for gig workers to thrive within a progressive logistics ecosystem.

Role Overview

The Social Media Manager at Voder_app will be responsible for planning, executing, and optimizing social media initiatives across various platforms to elevate brand presence, engagement, and conversion rates. Based full-time onsite in Davangere, this role involves developing and managing content calendars, publishing posts, and monitoring key performance indicators. Collaboration with internal teams will be essential for collecting updates and ensuring brand consistency. Key daily activities include managing online communities by responding to comments and messages, running targeted social media campaigns, and applying best practices in Social Media Optimization (SMO) to enhance reach and visibility.

Responsibilities

• Design and implement social media strategies tailored to platform specifics to boost brand awareness and engagement.
• Create and maintain comprehensive content calendars to ensure consistent messaging aligned with marketing goals.
• Manage social media publishing schedules and monitor the performance of posts and campaigns regularly.
• Engage with the community by timely responding to comments and messages to foster positive relationships.
• Execute social media campaigns focused on lead generation and conversion enhancement.
• Track emerging industry trends and adjust strategies to maintain competitive advantage.
• Generate detailed performance reports and use data insights to recommend actionable improvements.

Qualifications and Skills Required

• Proven expertise in Social Media Marketing and Social Media Optimization (SMO) to develop and refine platform-specific tactics.
• Excellent communication and writing abilities for crafting engaging, clear, and brand-aligned content.
• Experience in content strategy including content calendar creation and campaign management.
• Familiarity with major social media platforms such as Instagram, Facebook, LinkedIn, and YouTube, along with proficiency in social media analytics tools.
• Competence in data interpretation, performance reporting, and providing recommendations based on data-driven insights.
• Strong organizational skills, meticulous attention to detail, and the capacity to juggle multiple campaigns effectively.
• Previous social media management or digital marketing experience, ideally within the logistics, technology, or related industries.
• Educational background comprising a diploma or degree in Marketing, Communications, Media, Business, or a related discipline, or equivalent practical experience.