Social Media Lead

About Zourra

Zourra is a premium wellness brand tailored to support women experiencing perimenopause and menopause. By blending scientific insight with sophisticated design and a supportive community, the brand focuses on this underserved life stage. Currently pre-launch and operating as a bootstrapped startup, Zourra is building a committed waitlist and developing a scalable, conversion-focused growth strategy from the ground up.

Role Overview

The Social Media Lead role, based in the London Area with some work-from-home flexibility, is a hands-on position working closely with the Founder. This role involves bringing the brand story to life through compelling storytelling and managing the social media presence to cultivate the brand and community. The lead will engage actively where the target audience interacts, such as menopause-focused Facebook groups, Reddit threads, Instagram, and TikTok, consistently producing short-form content to energize these channels.

Key Responsibilities

• Create diverse short-form content including captions, carousels, Reels, TikToks, UGC-style videos, community posts, and email snippets.
• Collaborate with freelance designers and editors for high-production content requirements.
• Manage daily social media activities across Instagram, Facebook, TikTok, and other owned platforms including scheduling posts, writing in brand voice, and community interaction via comments and direct messages.
• Engage authentically within 5–10 focused menopause and perimenopause communities on Facebook and Reddit by providing answers, sharing relevant context, and participating in discussions.
• Monitor content performance to identify which posts and community engagements most effectively drive interaction and opt-ins, providing weekly summaries on achievements and emerging trends.

Candidate Profile

• Highly creative storyteller with proven skills in producing end-to-end short-form video content using tools such as CapCut, Canva, and native editors of social platforms.
• Experienced in managing brand presence on Instagram, Facebook, and TikTok.
• Skilled in community engagement on Facebook groups and Reddit.
• Preferred experience includes coordinating UGC or creator partnerships, familiarity with Klaviyo, Later, Notion or similar workflow platforms, and startup exposure, particularly in pre-launch or early stages.

Success Milestones in Initial 90 Days

• Establish a consistent, dependable output of converting weekly content.
• Maintain a steady posting schedule on Instagram, Facebook, and TikTok with measurable growth in audience engagement.
• Build an active and trusted presence within at least five key menopause communities.
• Create a transparent feedback loop detailing audience insights, queries, and engagement trends.

Compensation and Benefits

• Equity participation.
• Performance-based bonuses.
• 25 days annual leave plus bank holidays.
• £1000 budget allocated for learning and development.

Application Process

Applicants must submit two self-produced and self-filmed short-form content videos demonstrating why they are the ideal candidate. Applications should be sent before 11:59pm on July 25, 2026. CVs are not considered; emphasis is on creative ability through video.

For inquiries, applicants may contact [email protected].