Social & Content Lead

About Fetch

Fetch is a modern, user-friendly pet care app designed to provide insurance, health, and care services for dogs and cats. With a successful Series A funding round from Lightspeed and Airtree and top customer ratings, Fetch is rapidly expanding as Australia's preferred pet health brand.

Role Overview

As the Social & Content Lead based in Sydney, you will be the creative force behind Fetch's organic short-form content across platforms like TikTok, Instagram Reels, and YouTube Shorts. Your responsibilities include taking ownership from ideation through scripting, shooting, editing, and posting content that feels authentic and native to social feeds. Working closely with the Head of Marketing and founders, you will shape content that drives real engagement and builds a loyal audience.

Key Responsibilities

• Create compelling, on-trend organic short-form videos for TikTok, Instagram, and YouTube Shorts that attract and engage followers.
• Manage all phases of content creation, including conceptualization, scripting, shooting, editing, posting, and analyzing performance.
• Develop consistent series formats that generate ongoing engagement rather than one-time posts.
• Maintain a keen awareness of trends, determining which to engage with, ignore, or uniquely reinterpret.
• Provide high-quality content hooks and concepts to support paid marketing efforts.

Candidate Profile

• Minimum two years of experience creating short-form content in-house, at an agency, or through personal channels.
• Proven success in growing or managing a channel with measurable audience engagement.
• Proficient in shooting and editing videos independently using tools such as iPhone, mirrorless cameras, CapCut, Premiere, or similar fast-turnaround software.
• Strong writing skills evident in hooks, scripts, and captions.
• Familiarity with AI content tools including Higgsfield, Descript, Runway, ElevenLabs, and Claude, with the ability to discern when handcrafted content is preferable.
• Bonus: Having a personal audience or channel is advantageous.
• Creative mindset characterized by humor, observational skills, courage, and a passion for pet culture.
• Ability to effectively incorporate feedback and consistently deliver ideas to completion.

Work Environment & Company Culture

• Collaborative and ambitious atmosphere with a smart, thoughtful, and supportive team.
• Opportunity to contribute to strategy discussions with founders and influence company direction.
• Openness to diverse perspectives and authentic individuality.
• Work with a product beloved by thousands of pets, pet parents, and vets.
• Experience rapid growth and direct impact on future products.

Compensation & Perks

• Competitive salary aligned with Series A standards plus meaningful equity participation.
• Hybrid work arrangement requiring 3-4 days in-office located in Pyrmont, NSW.
• Top-tier equipment including the latest MacBook Pro.
• Biannual team retreats.
• Office dogs providing companionship and morale boosts.
• On-site amenities such as bean-to-cup coffee machines, unlimited fruit and snacks, and available Toblerone.

Application Instructions

Candidates should submit their application including links or portfolios showcasing their best-performing TikTok, Instagram, or YouTube content. Please describe what made the content successful, including key performance metrics like watch time, shares, saves, and follower growth. Additionally, share one content idea you would implement within your first month at Fetch.