SEO Specialist

About Thoughtful

Thoughtful is a branding, design, web, and digital growth agency with over 12 years of experience, catering to more than 200 clients across 600+ projects in the USA, Canada, and India. We specialize in strategy, branding, design, and digital marketing, providing custom solutions aligned with your business objectives for impactful results. Our expertise spans diverse sectors such as manufacturing, services, education, healthcare, IT, and construction, enabling us to address unique business needs with timely, tailored solutions that bring your brand vision to life with creativity and passion.

Role Overview

The SEO Specialist is a detail-driven professional responsible for carrying out SEO and AI-driven search optimization tasks across various platforms. This role requires executing established approaches in Search Engine Optimization, Large Language Model Optimization (LLMO), Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) to enhance organic visibility and search results performance. Collaboration with strategy, content, and development teams is essential to guarantee consistent and precise application of optimization tactics.

Key Responsibilities

• Conduct thorough keyword research and competitor evaluation using Google Keyword Planner, SEMrush, Ahrefs, and similar tools to identify high-intent keywords and market gaps.
• Optimize on-page elements including meta titles, meta descriptions, headers, and content to align with targeted keywords, enhancing relevance and readability while structuring internal links for better crawlability and user experience.
• Perform comprehensive technical SEO audits employing Screaming Frog and Google Search Console to resolve crawl, indexing, duplicate content, and loading speed issues, and implement fixes such as redirects, canonical tags, and sitemap updates working closely with developers.
• Develop and execute white-hat link building initiatives to raise domain authority; manage backlink profiles by acquiring quality links and disavowing harmful ones when necessary.
• Support ongoing content creation and enhancement for blogs and microblogs ensuring SEO guidelines are met and updated regularly for optimum keyword targeting and topical relevance.
• Monitor SERP rankings and features via tools like SERPWatcher and Rank Tracker, analyze fluctuations, and prepare reports on SEO performance indicators including traffic, impressions, and click-through rates.
• Manage local SEO efforts by optimizing Google Business Profiles, maintaining consistent NAP data across directories, and overseeing online reputation through reviews and brand mentions.
• Implement structured data schema (Article, HowTo, LocalBusiness) to enable rich search results; optimize for voice and conversational queries as well as AI-driven search engines to enhance entity recognition and content clarity.
• Leverage Google Analytics (GA4) and Google Search Console to track organic search performance, derive actionable insights, and document task completion and impact.

Qualifications & Experience

• 3 to 5 years of hands-on SEO experience, ideally within digital marketing agencies or client-facing environments.
• Deep knowledge of search engine algorithms, ranking determinants, and contemporary SEO methodologies.
• Proficient in on-page, off-page, and technical SEO execution.
• Experienced in keyword research, competitive analysis, and monitoring SERP results.
• Familiar with SEO platforms including Google Analytics (GA4), Search Console, Ahrefs, SEMrush, Moz, and Screaming Frog.
• Working knowledge of CMS such as WordPress for content publishing and on-page optimization.
• Basic understanding of HTML and CSS in the context of SEO.
• Knowledge of structured data and schema markup techniques.
• Awareness and application of LLMO, AEO, and GEO concepts in SEO.
• Strong analytical skills to interpret data and produce practical recommendations.
• Excellent communication skills and capability to juggle multiple priorities effectively.
• Commitment to keeping up with evolving search engine updates and AI-driven SEO trends.
• High level of precision and ability to adhere to structured SEO processes.

Compensation and Working Hours

Monthly salary ranges from 20,000 to 25,000 INR, based on experience. The work schedule is Monday through Saturday, from 10:00 a.m. to 6:00 p.m. IST.

Additional Benefits

• Engage with a collaborative and innovative digital marketing team.
• Opportunity to work with a diverse array of industries.
• Access to ongoing professional training and development.
• Competitive salary complemented by performance-linked bonuses.