ജോലി വിവരണം

About RDX Sports

RDX Sports is a distinguished global combat sports and fitness brand with a presence in over 100 countries, trusted by professional athletes and fitness communities alike. The brand aims to empower athletes by delivering innovative, premium products paired with outstanding digital experiences.

Position Overview

We seek a seasoned Senior Content Strategist to spearhead the content direction for our ecommerce platform. This strategic consulting role focuses on content planning, enhancing customer experience, SEO optimization, brand narrative development, and driving revenue growth. The role involves defining content vision, governance frameworks, and optimizing customer journeys while guiding cross-functional teams including SEO, content creators, designers, marketers, and UX specialists. Direct day-to-day content creation is not within the scope of this position.

Key Responsibilities

Formulate and maintain a comprehensive global content strategy aligned with corporate objectives, customer journeys, and brand positioning.
Design scalable content plans supporting product launches, seasonal campaigns, and international market expansion.
Analyze data to identify content gaps, opportunities, and prioritize initiatives.
Establish editorial standards, governance, and best practices across digital platforms.
Enhance website content structure to boost user experience and conversion rates, collaborating closely with UX, product, and ecommerce teams.
Develop content strategies for product and category pages, buying guides, educational resources, landing pages, and brand storytelling.
Advise on website navigation, content hierarchy, and information architecture for optimized customer journeys.
Collaborate with SEO experts to devise sustainable organic growth strategies, ensuring alignment with evolving search algorithms and user intent.
Create topic clusters, content hubs, and authority-building frameworks, including adaptations for international and multilingual markets.
Reinforce brand consistency and voice across product content, campaigns, blogs, emails, and social media by implementing storytelling frameworks that build credibility and trust.
Integrate AI-powered content workflows to enhance productivity without sacrificing quality, assess emerging technologies, and develop quality assurance processes for AI-generated content.
Define key content performance indicators matched to business goals; monitor SEO metrics, engagement, and conversion data.
Conduct content audits and present strategic findings to leadership, measuring the ROI of content projects and optimizing accordingly.
Provide mentorship and strategic guidance to internal content, SEO, and cross-functional teams while ensuring alignment with the overall content vision.

Qualifications

8 to 12+ years of professional experience in Content Strategy, Digital Content, or Ecommerce Marketing.
Demonstrable success in crafting content strategies for global ecommerce or direct-to-consumer brands.
Expertise in SEO principles, UX writing, customer journey mapping, and content architecture management.
Experience overseeing enterprise-level content ecosystems and coordinating distributed teams.
Strong analytical skills to evaluate content effectiveness and drive data-informed decisions.
Excellent stakeholder engagement and presentation abilities.

Preferred Industry Experience

Sports & Fitness
Sporting Goods
Consumer Goods (FMCG)
Lifestyle and Fashion Brands
Outdoor Equipment
Health & Wellness
Direct-to-Consumer (D2C) and Global Ecommerce sectors

Familiarity with Tools and Platforms

Google Analytics (GA4), Google Search Console
Ahrefs, Semrush, Screaming Frog
Shopify, WordPress, Contentful or similar CMS
Productivity tools such as Notion, Airtable, Asana, Jira
AI content assistants including ChatGPT, Claude, Perplexity AI, and comparable technologies

Core Competencies

Strategic planning and content governance
Ecommerce knowledge and SEO strategy
Brand positioning and customer journey expertise
Information architecture development
Leadership and mentorship capabilities
Data-driven decision making and innovation adoption
Cross-functional collaboration skills

Success Criteria

Increase in organic traffic and improved keyword rankings
Enhanced engagement and content-driven conversions
Optimization of customer pathways
Consistent content quality and brand messaging
Positive ROI on content initiatives and effective teamwork
Implementation of scalable content frameworks

Why You Should Join RDX Sports

Play a pivotal role in shaping the content strategy for a renowned international sports brand
Collaborate with dynamic global teams across marketing, branding, and ecommerce
Enjoy flexible remote consultancy opportunities
Impact millions of customers worldwide through your strategic input
Opportunity to pioneer AI-augmented content operations in a rapidly growing enterprise

Senior Content Strategist