Senior Business Development Manager - Malaysia

Job Overview and Key Responsibilities

The Senior Business Development Manager is responsible for driving substantial expansion of the Heinz brand business, focusing on innovative sales and marketing strategies. This role oversees management of diverse product portfolios across multiple market segments, ensuring growth among various consumer groups. It requires collaborating closely with distributors to develop and implement comprehensive business plans, marketing initiatives, and sales strategies, including both in-store and broader promotional activities. An essential part of the role includes joint sell-out data analysis to identify opportunities and address growth challenges.

The position also involves creating and rolling out consumer-centered category and country-specific strategies based on market insights to boost untapped areas. Another key duty is designing and adapting regional marketing campaigns to fit local markets, enhancing category-specific growth themes. The manager will lead supply chain monitoring from order to shipment to promptly resolve issues such as delays or product shelf-life concerns. Managing forecasting and demand planning in partnership with distributors to maintain optimal stock levels across export affiliates is also critical.

Leadership responsibilities include fostering a motivating team culture that encourages open communication and empowers members with skills enhancement in product knowledge and communication. Additionally, the role entails conducting thorough annual joint business planning sessions with major retail customers, followed by monthly execution reviews with distributors.

Required Qualifications & Skills

• Possess at least a Bachelor's degree in Business Administration or a related discipline.
• A minimum of 8 to 12 years’ experience in sales or marketing within Fast-Moving Consumer Goods (FMCG), particularly retail-focused.
• Strong capability in analyzing sales data to inform strategies.
• Experience in trade marketing and consumer insights application.
• Skilled in managing product launches, innovation initiatives, and product development processes.
• Demonstrated expertise in strategic retail sales execution.
• Highly competent in negotiating sales targets with distributors and customers.
• Proficient in root-cause analysis, critical thinking, and effective problem-solving.
• Comfortable working within a matrix organizational structure.
• Resilient, inquisitive, proactive, and independent with a self-starter mindset.
• Customer-oriented approach in business management.