Sales Associate Coordinator

Job Overview

The Sales Associate Coordinator represents PepsiCo in the field, managing one or multiple distributors of varying business sizes. The role focuses on strategizing and executing joint business plans while enhancing sustainable sales capabilities. The coordinator supports distributor growth by coaching the distributor and/or their sales team, tackling market challenges, and ensuring incremental business gains.

Key Responsibilities

• Achieve monthly Secondary sales targets and drive Gross Revenue growth.
• Efficiently plan delivery routes to improve operational productivity.
• Expand Net Distribution by increasing the number of outlets served.
• Enhance Weighted Distribution by growing SKU availability within existing outlets.
• Ensure product stock availability and maintain rack execution according to planograms.
• Build strong relationships in the market to maximize customer satisfaction.

Training & Communication

• Conduct one-on-one training sessions with sales representatives (PSRs) to develop business acumen and sales skills.
• Set monthly sales targets for individual sales personnel.
• Provide field coaching to salesmen to improve market execution.
• Monitor sales team performance regularly through sales reports.
• Communicate incentive programs and motivate the sales team to achieve targets.

Distributor Management

• Oversee appointment and retirement of distributors, hubs, and spokes within territories.
• Maintain distributor business health (ROI) by ensuring compliance with joint business plans.
• Collaborate on recruiting and retaining the sales workforce.
• Reduce product expiry and staling by enforcing FIFO and proper product stacking.
• Ensure timely and accurate order deliveries in the market.
• Guarantee food compliance standards at every distributor location.

Support the development of distributors’ competencies aligned with PepsiCo’s sales standards.

Required Knowledge and Skills

• Understanding of FMCG sales and distribution models.
• Proficiency in computer applications like Excel, Word, and Outlook.
• Familiarity with basic English and local language skills (preferred).
• Data literacy, particularly related to ROI models.
• Strong skills in negotiation, communication, people management, time management, critical thinking, analytical ability, and problem solving.

Educational Qualification

Any undergraduate or postgraduate degree.