Retail Allocator - Peter England

About the Company

Aditya Birla Lifestyle Brands Limited (ABLBL), part of the Aditya Birla Group, stands as a premier branded apparel firm with a diverse range of renowned lifestyle brands. As of March 31, 2025, ABLBL boasts over 4.6 million sq. ft. of retail space, encompassing 3,253 exclusive brand outlets, a presence in more than 38,000 multi-brand outlets, and 7,000+ shop-in-shops in department stores nationwide. The company manages iconic brands like Louis Philippe, Van Heusen, Allen Solly, and Peter England, each with a heritage exceeding 25 years. These labels have maintained consistent growth through emphasis on design-focused innovation, broadening category offerings, and operational excellence across formal, casual, and occasion wear lines. Further strengthening its market footprint, ABLBL has expanded into innerwear and athleisure via Van Heusen Innerwear, rapidly broadening distribution nationwide. Additionally, the company partners with international brands such as Simon Carter, American Eagle, and Reebok, with American Eagle recognized as a leading premium denim brand in India and Reebok scaling its presence post its transition under ABLBL in 2022. Simon Carter enhances the premium menswear category with its unique design philosophy and curated collections.

Role Responsibilities

• Support the merchandise assortment strategy for all retail stores.
• Devise accurate buying plans aligned with sales objectives for assigned product categories.
• Establish Average Retail Price (ARP) targets and generate option plans through in-depth analysis.
• Develop stock-to-sale plans for seasons, including End of Month (EOM) and Beginning of Month (BOM) calculations and Open-to-Buy (OTB) assessments.
• Contribute to setting monthly sales targets by dissecting them into product category units and tracking target versus achievement.
• Prepare merchandise plan reports and assess product performance at detailed levels.
• Oversee inventory management processes to maintain optimal stock coverage, ensuring dormancy and pullback remain within defined limits.
• Analyze and report weekly sell-through data and photo sell-through statistics.
• Act as a key planner for stock and sales strategies, including product category dispatch plans and allocation for each store based on size-specific evaluations.
• Monitor actual dispatches against plans and manage allocation accordingly.
• Gather market intelligence on new product launches, competitor initiatives, and promotional schemes.
• Map competitive activity and engage in training related to merchandise, product knowledge, and visual merchandising.
• Track core business contributions by enhancing category shares of total Lifestyle Brands business and recommending new design introductions.
• Assist in creating retail design briefs by developing option grids and incorporating learnings from previous seasons.
• Plan and execute Integrated Go To Market (IGTM) strategies collaboratively with visual merchandising and design teams, including dressing key stores and rolling out store-wide implementations.
• Coordinate closely with retail planners in space planning efforts to optimize returns from allocated retail spaces.

Qualifications & Experience

• Graduate degree mandatory.
• Prior experience in stock allocation and inventory management is essential.