Remote Marketing Generalist - Canada

Position Overview

Rex.zone is seeking a Marketing Generalist to work remotely from Canada. The role requires planning and implementing diverse marketing initiatives across SEO, content, email, and paid advertising channels. The candidate will be responsible for defining measurable KPIs and continuously enhancing performance by experimenting and optimizing campaigns.

Key Duties

• Oversee campaign schedules, manage channel combinations, and execute weekly marketing activities across both owned and paid media platforms.
• Create and refine website and customer lifecycle content that aligns with search intent and the brand's tone.
• Enhance on-page SEO including metadata, internal linking, and content updates; assist with technical SEO needs.
• Initiate, track, and improve paid advertising campaigns, ensuring proper budget management and creative testing.
• Develop dashboards and regular reports using Google Analytics; interpret data to recommend actionable changes.
• Collaborate with product and sales teams on messaging strategies, evaluate lead quality, and support nurturing throughout the customer lifecycle.

Qualifications

• Proven experience managing integrated digital marketing campaigns with clear, quantifiable results.
• Solid understanding of SEO basics, principles of email deliverability, and expertise in paid media campaign optimization.
• Strong analytical capabilities, ownership of key performance indicators, and a data-driven approach including A/B testing.
• Capability to handle multiple projects remotely, maintaining thorough documentation and timely communication with stakeholders.

Additional Details

This is a fully remote role based in Canada. Compensation ranges from 30 to 50 USD per hour.