Regional Sales Manager - Retail

Role Overview

We are looking for a seasoned Regional Retail Sales Manager to oversee and drive the commercial performance of retail outlets across a designated region. This position requires leadership in achieving sales goals, enhancing market presence, delivering superior customer experiences, and ensuring operational excellence in stores, warehouses, and regional centers.

Primary Responsibilities

• Direct and manage retail operations at all stores within the assigned territory.
• Create and implement regional sales strategies, establish targets and action plans, and track progress against these objectives.
• Ensure adherence to company policies, procedures, standards, and operational protocols at all locations.
• Lead regional teams including area managers, store managers, and sales and administrative personnel.
• Oversee daily performance of stores and initiate corrective measures to meet sales, service, and operational benchmarks.
• Collaborate with Supply Chain Planning to monitor inventory status, focusing on stock availability, high inventory items, and slow-moving products.
• Contribute to seasonal planning, campaign preparation, and readiness for sales events.
• Identify and suggest potential new store sites; coordinate with leasing and related departments for expansion initiatives.
• Regularly assess store performance, recommending actions for underperforming or loss-making outlets.
• Support human resource functions such as workforce planning, hiring, interviewing, and staff replacement.
• Organize and facilitate training programs aimed at boosting sales, customer service quality, and overall team capability.
• Monitor marketing and promotional activities within the region, offering insights for improvement.
• Analyze competitor activities and propose strategies to enhance market share.
• Manage cost control measures to improve profitability and safeguard company assets.
• Maintain strong brand representation across all stores, events, and external stakeholder interactions.
• Ensure all store operations comply with official documentation standards and regulatory requirements.

Qualifications and Experience

• Bachelor’s degree in Marketing, Business Administration, or a related discipline.
• At least 7 years of experience in retail sales or retail operations management.
• Demonstrated ability to manage multiple store locations and lead sales teams at a regional level.
• Sound expertise in sales planning, inventory coordination, customer service, and store performance evaluation.
• Strong leadership qualities coupled with excellent communication, problem-solving, and people management skills.
• Proficiency in Microsoft Office suite.
• English language proficiency is preferred.